Build practical capability in brand valuation through a structured online program led by one of the people who helped shape the field.
BrandValuator Education is designed for professionals who want to understand, apply and defend brand valuation in a serious business context.
It is built around legal, behavioral and financial analysis, and structured to help participants translate brand strength, legal protection and financial logic into a defendable value perspective.
Alexander Todoran
Teacher, brand valuation specialist and founder of Venti.
Alexander Todoran brings nearly 30 years of professional experience across brand strategy, analysis and valuation. He participated in both the Swedish and international committee environment connected to ISO 10668, has written a book on brand valuation, and has worked for one of the world's leading brand valuation firms.
He also developed and delivered this type of education more than ten years ago, making the program both method-driven and field-tested.
What participants should come away with
The aim is not only to explain the framework, but to help participants connect the parts they often understand separately and use them more confidently in practice.
“This is the course that finally connects the pieces you have always wanted to bring together: brand strength, legal protection and financial value.”
“The strongest part was that the program did not stay theoretical. It gave me a structured way to think, calculate and discuss brand valuation in practice.”
“It felt rigorous without becoming abstract. The course gave me a clearer language for discussing brand value across marketing, finance and legal teams.”
A structured path into serious brand valuation
Brand valuation matters in transactions, disputes, strategy, planning, capital allocation and brand-led decision-making.
Yet many professionals still lack a structured way to connect brand strength, legal protection and financial assumptions in a disciplined valuation process.
This program is designed to close that gap by moving step by step through the legal, behavioral and financial logic behind a defendable valuation.
Understand what legal rights are being valued, how ownership and protection are assessed, and how legal strength affects both valuation credibility and risk.
Learn how brand strength, stakeholder evidence and brand contribution are assessed, and how behavioral analysis connects marketing logic to monetary value.
Work with cash flows, royalty logic, discount rates, useful life, growth and tax to turn analysis into a defendable value conclusion.
What participants will learn
Participants should leave with a clearer professional grasp of how standards, analysis, method choice and applied case work fit together in a serious valuation process.
Understand how the standards frame monetary brand valuation, brand evaluation, method discipline, reporting and the relationship between legal, behavioral and financial analysis.
Learn how stakeholder evidence, brand strength and market position can be translated into valuation logic, risk discussion and method choice.
Assess ownership, scope of protection, enforceability, agreements and legal vulnerabilities as part of a serious valuation process.
Work through cash flows, royalty assumptions, discount rates, WACC, tax, growth and useful life as core drivers of a valuation build.
Compare royalty relief with income split, price and volume premium, margin cash flow and other relevant approaches to understand when a method is fit for purpose.
Move from theory to practice through case work, interpretation, review of assumptions and the preparation of a more complete valuation output.
Learn how to structure conclusions, communicate valuation logic and defend a valuation against professional challenge and review.
Curriculum overview
Structured around standards, analysis, methods and applied case work. Expand each module to see what participants work through in practice.
Online-first, structured over time
The program is designed as an online-first learning experience, structured over time to allow reflection, application and continuity.
Each module is supported by recorded video instruction, allowing participants to work through the program with flexibility and continuity.
Monetary Brand Valuation Certification
Participants who complete the required work and pass the final evaluation may qualify for a certification based on ISO 10668 and ISO 20671.
The role of the platform
BrandValuator supports parts of the learning journey by providing a practical workflow for legal, behavioral and financial analysis.
The program itself goes beyond the app and covers a broader professional valuation framework.
Apply for the Foundation Course or register interest in the advanced program.
Contact us to discuss the next cohort, corporate participation or the certification path.