Brand valuation reference cases
Explore 99 indicative brand valuations. Each case shows its scope, assumptions and sources within BrandValuator.
Ericsson
Telecommunications Equipment
Forward-looking Ericsson case built from current reported business data, current market assumptions, and transparent estimated brand inputs.
IKEA
Retail
Forward-looking IKEA case translated into a transparent 2026 valuation profile.
H&M
Apparel
Forward-looking H&M case translated into a transparent 2026 valuation profile.
Nordea
Banks
Forward-looking Nordea case translated into a transparent 2026 valuation profile.
Telia
Telecoms
Forward-looking Telia case translated into a transparent 2026 valuation profile.
Volvo
Automobiles
Forward-looking Volvo case translated into a transparent 2026 valuation profile.
Swedbank
Banks
Forward-looking Swedbank case translated into a transparent 2026 valuation profile.
Svenska Handelsbanken
Banks
Forward-looking Svenska Handelsbanken case translated into a transparent 2026 valuation profile.
SEB
Banks
Forward-looking SEB case translated into a transparent 2026 valuation profile.
Atlas Copco
Engineering & Construction
Forward-looking Atlas Copco case translated into a transparent 2026 valuation profile.
Securitas
Pro Services - Commercial
Forward-looking Securitas case translated into a transparent 2026 valuation profile.
Sandvik
Engineering & Construction
Forward-looking Sandvik case translated into a transparent 2026 valuation profile.
SKF
Engineering & Construction
Forward-looking SKF case translated into a transparent 2026 valuation profile.
Spotify
Technology
Forward-looking Spotify case translated into a transparent 2026 valuation profile.
Getinge
Technology
Forward-looking Getinge case translated into a transparent 2026 valuation profile.
SAAB
Aerospace & Defence
Forward-looking SAAB case translated into a transparent 2026 valuation profile.
Avanza
Banks
Digital savings and investment bank case anchored to reported 2025 operating income and a high-growth online finance profile.
Länsförsäkringar Bank AB
Banks
Banking brand case for Länsförsäkringar Bank, kept separate from a full federation/group brand valuation.
Willys
Retail
Discount grocery brand case using Willy:s AB net sales as the public proxy for Willys-branded revenue in 2025, excluding the separately branded Eurocash business.
Thule
Leisure & Tourism
Premium outdoor and carry-solutions brand case anchored to Thule Group reported 2025 net sales.
Landshypotek
Banks
Swedish mortgage, savings and rural-enterprise banking case anchored to Landshypotek Bank 2025 total operating income. It values the customer-facing Landshypotek Bank franchise, not the loan portfolio, covered bonds, customer deposits, member capital or the wider value of the Landshypotek Economic Association.
Skanska
Engineering & Construction
Global construction-delivery brand case anchored to Skanska 2025 external Construction revenue. It values the Skanska corporate and project-delivery brand, not the value of individual projects, development gains, land banks, investment properties, machinery or subcontractor relationships.
Vattenfall
Utilities
European customer-energy case anchored to Vattenfall Customers & Solutions reported 2025 external net sales. It values the customer-facing Vattenfall energy brand, not power-generation assets, regulated distribution networks, wind assets, commodity exposure or public-policy value.
Paradox Interactive
Interactive Entertainment
Publisher-brand case anchored to reported 2025 revenue. It values the Paradox Interactive publisher and community brand only; individual game franchises, underlying game IP and third-party platform economics are not separately valued.
Nordnet
Banks
Nordic digital savings and investment-platform case anchored to Nordnet Group reported 2025 operating income. The case values the Nordnet customer franchise and platform brand, not customer savings capital or the underlying securities and fund providers.
Arla
Food
Consumer dairy masterbrand case anchored to Arla® reported 2025 revenue. It values the Arla® umbrella brand and its dairy sub-brands, not the Arla Foods group, Lurpak®, Puck®, Castello®, licensed brands, private label, ingredients operations or commodity milk economics.
AAK
Food
B2B specialty oils and fats case anchored to AAK AB reported 2025 net sales. It values the customer-facing AAK corporate brand, not customer consumer brands, stand-alone product formulations, process technology, commodity economics or individual customer contracts.
Sweco
Pro Services - Commercial
European architecture and engineering consultancy case anchored to Sweco Group reported 2025 net sales. It values the Sweco corporate and professional-services brand, not specialist expertise, client relationships, individual project delivery or acquired businesses before integration.
SBAB
Banks
Indicative outside-in valuation of the customer-facing SBAB mortgage, savings and housing-finance franchise. It excludes the mortgage book, customer deposits, covered bonds, Booli, Hittamäklare, credit decisions, funding economics, the Swedish State ownership interest and the equity value of the group.
Trygg-Hansa
Insurance
Indicative outside-in valuation of the customer-facing Trygg-Hansa Swedish non-life insurance franchise. It excludes insurance liabilities, reinsurance recoveries, investment assets, claims reserves, claims-management systems, distribution contracts, other Swedish brands within Tryg and the equity value of Tryg Forsikring A/S.
ICA
Retail
Indicative value of the ICA customer-facing grocery name across Swedish ICA stores. This is not a value for ICA Gruppen, independent retailers, store locations, food products, wholesale operations, ICA Banken or Apotek Hjärtat.
Coop
Retail
Indicative recovery-scenario value of the Coop grocery name in Sweden. It excludes federation capital, member relationships as separate assets, stores, logistics, private labels and other Coop formats as independent trademarks.
Lidl Sverige
Retail
Indicative value of the Swedish right to use the Lidl grocery name, not of the Lidl global trademark, property, supply chain, pricing system, private-label products or Swedish operating company.
Hemköp + Tempo
Retail
Indicative combined name-portfolio scenario for Hemköp and Tempo in Swedish grocery retail. These are two distinct names; the estimate is not the stand-alone value of Hemköp, Axfood, stores or franchise services.
City Gross
Retail
Indicative recovery-scenario value of the City Gross Swedish grocery name only. It excludes stores, inventory, supplier contracts, Axfood group synergies, property and the Axfood or Hemköp names.
Byggmax
Retail
Indicative value of the Byggmax customer-facing retail name on the BYGGmax AB operating perimeter, including its foreign branches. It is not the value of Byggmax Group, Skånska Byggvaror or the store and logistics assets. The estimate applies a 0.98% analyst royalty to the stated sales exposure; it is not a quoted licence fee or a company valuation.
Jula
Retail
Indicative value of the Jula retail name on Swedish Jula store and online sales. It excludes Jula Holding property, logistics, hotel and energy businesses and Jula retail outside Sweden. The estimate applies a 1.02% analyst royalty to the stated sales exposure; it is not a quoted licence fee or a company valuation.
Biltema
Retail
Indicative value of the Biltema retail name on Swedish Biltema Sweden AB sales. It is not a valuation of the international Biltema business, its stores, procurement, logistics or product trademarks. The estimate applies a 1.38% analyst royalty to the stated sales exposure; it is not a quoted licence fee or a company valuation.
Bauhaus
Retail
Conditional indicative value of the Bauhaus customer-facing name in Swedish home-improvement retail. The SEK 7.5bn base is an analyst midpoint, not published 2025 company sales; Norwegian and global Bauhaus operations are excluded. The estimate applies a 0.89% analyst royalty to the stated sales exposure; it is not a quoted licence fee or a company valuation.
Hornbach
Retail
Conditional recovery-case value of the Hornbach retail name on Swedish Hornbach Byggmarknad AB sales. It excludes global Hornbach, stores, inventory and the operating company. The estimate applies a 0.32% analyst royalty to the stated sales exposure; it is not a quoted licence fee or a company valuation.
ASSA ABLOY
Engineering & Construction
Indicative value of the ASSA ABLOY corporate and commercial name across access solutions and entrance automation. The value excludes Yale, HID and other separate names, access technology, patents, software, distribution and customer contracts. It is not the value of the group or its complete brand portfolio. The estimate uses a 1.14% analyst-selected royalty on an allocated FY2025 sales exposure, not a quoted licence fee or the value of the company.
Alfa Laval
Engineering & Construction
Indicative value of the Alfa Laval corporate and product name. Framo, StormGeo, Desmet, Tranter and other separately marketed names are outside the name perimeter, as are process patents, equipment, technology, installed systems and service contracts. This is not a group valuation. The estimate uses a 1.14% analyst-selected royalty on an allocated FY2025 sales exposure, not a quoted licence fee or the value of the company.
Electrolux
Consumer Durables
Indicative value of the Electrolux consumer appliance name. AEG, Frigidaire, other product names, Electrolux Professional, factories, product design and distribution are excluded. This is not the value of Electrolux Group. The estimate uses a 0.69% analyst-selected royalty on an allocated FY2025 sales exposure, not a quoted licence fee or the value of the company.
Husqvarna
Consumer Durables
Indicative value of the Husqvarna product name in Forest & Garden and Construction. Gardena, other names, externally licensed motorcycle and bicycle categories, dealers, product technology and installed equipment are excluded. This is not the value of Husqvarna Group. The estimate uses a 1.22% analyst-selected royalty on an allocated FY2025 sales exposure, not a quoted licence fee or the value of the company.
Scania
Automobiles
Indicative value of the Scania commercial-vehicle name on Scania sales, not TRATON group sales or the value of Scania as a company. Vehicle engineering, manufacturing, patents, dealer and service systems, and finance economics are outside the trademark value claim.
If
Insurance
Indicative value of the If non-life insurance name in Sweden, Norway and Finland. Denmark and the Baltics are outside the selected geographic perimeter, as are Topdanmark, Volvia, Viking and other separately marketed names. This is not the value of If Group, insurance liabilities, investments, claims operations or policyholder contracts.
Tele2
Telecoms
Indicative value of the Tele2 customer-services name, not Tele2 AB equity, mobile networks, spectrum, equipment, other consumer banners, or customer contracts. Comviq and Boxer are outside the name-value claim.
Loomis
Pro Services - Commercial
Indicative value of the Loomis corporate and customer-facing service name on a group-revenue exposure proxy. This is not the value of Loomis AB, cash infrastructure, routes, technology, payment platforms, acquired goodwill or customer contracts.
Scandic Hotels
Hotels
Indicative value of the Scandic hotel name on an estimated share of 2025 group sales. This is not the value of Scandic Hotels Group, its leases, hotels, workforce, distribution systems or hotels operated under other brands.
SSAB
Mining, Iron & Steel
Indicative value of the SSAB house name on the three steel divisions, not SSAB AB equity or the separately marketed Tibnor and Ruukki businesses. Mills, metallurgy, product marks and customer contracts are outside the name-value claim.
Trelleborg
Engineering & Construction
Indicative value of the Trelleborg industrial house name on group revenue, not the value of Trelleborg AB or its materials technology, patents, manufacturing, acquired product marks and contracts.
Autoliv
Automobiles
Indicative value of the Autoliv automotive-safety house name on a group-revenue exposure proxy, not the value of Autoliv Inc., its engineering, safety products, patents, OEM qualification or supply agreements.
Billerud
Paper & Packaging
Indicative value of the Billerud industrial house name on FY2025 group sales. It is not the value of Billerud AB, its mills, materials technology, product marks, customer contracts or underlying packaging operations.
Evolution
Technology
Indicative value of the Evolution B2B supplier name on FY2025 live-casino revenue. It does not value Evolution AB equity, game content, studios, technology, operator contracts, licences or RNG game and studio brands.
Bilia
Retail
Indicative value of the Bilia automotive-service name on external Service Business revenue. It excludes vehicle manufacturers marques, the gross value of cars sold, dealership rights, workshops, mechanics and fuel sales; it is not Bilia AB equity value.
Dometic
Leisure & Tourism
Indicative value of the Dometic mobile-living name on Land Vehicles and Marine segment revenue. It is not the value of Dometic Group AB, Igloo, other acquired marks, product IP, manufacturing, channels or customer contracts.
NCC
Engineering & Construction
Indicative value of the NCC construction and infrastructure house name on external sales in Infrastructure, Building Nordics and Building Sweden. This is not the value of NCC AB, its Industry or Property Development businesses, project delivery, equipment, engineering capability or contracts.
EQT
Asset Management
Indicative value of the EQT investment-manager name on fee-related revenue. It excludes carried interest, fund assets, investor contracts, investment performance, regulatory permissions and the value of EQT AB.
Klarna
Payments & Consumer Finance
Indicative narrow-scope value of the Klarna consumer and merchant payments name on transaction revenue. It is not the value of Klarna Group plc, its receivables, credit underwriting, interest income, payment technology or network contracts.
Tork
Professional Hygiene
Indicative value of the Tork professional-hygiene name on Essity Professional Hygiene segment sales. It is not the value of Essity, dispenser systems, product technology, manufacturing, distribution or customer contracts.
Systembolaget
Retail
Hypothetical value of the Systembolaget retail name on Swedish sales excluding alcohol excise. The statutory monopoly is excluded: the exclusive right to sell alcohol is not a transferable trademark right. This is not the value of the company, its stores, supplier relationships or public mandate.
Absolut
Spirits
Indicative value of the Absolut vodka name on an estimated share of Pernod Ricard FY2025 sales. It excludes other Pernod Ricard brands, production assets, distribution and the value of the group.
Peab
Engineering & Construction
Indicative value of the Peab name in external Construction and Civil Engineering contracting. It excludes Industry, Project Development, intra-group sales, projects, land, machinery, customer contracts and the value of Peab AB.
Polestar
Automobiles
Conditional indicative value of the Polestar vehicle name on reported FY2025 group revenue under an assumed return to sustainable profitability. It excludes vehicle engineering, production, distribution, financing, technology and equity value.
IFS
Enterprise Software
Indicative value of the IFS enterprise-software name on estimated FY2025 revenue. It excludes software IP, implementations, customer contracts and the value of the operating business.
Preem
Energy Retail
Indicative value of the Preem customer-facing name on Swedish Marketing & Sales revenue. This is not a valuation of refining, exports, the whole Preem business or VAROPreem. The reported segment includes activities beyond the filling-station network.
NIBE
Climate Solutions
Indicative value of the NIBE product name on an assumed 25% share of Climate Solutions revenue. It excludes other group marks, manufacturing, technology, customer contracts and the value of NIBE Industrier.
Betsson
Online Gaming
Indicative value of the Betsson consumer-gaming name on an assumed half of B2C revenue. It excludes other consumer brands, B2B revenue, platform technology, gaming permissions and the value of Betsson AB.
Ahlsell
Retail
Indicative value of the Ahlsell distributor name on approximate Nordic group sales. This is not the value of acquired banners, procurement, logistics, supplier contracts or the business as a whole.
JM
Engineering & Construction
Indicative value of the JM residential-development name on FY2025 segment sales. Land, individual projects, construction capability, investor contracts and equity value are excluded.
Bonava
Engineering & Construction
Indicative value of the Bonava residential-development name on FY2025 IFRS group sales. It excludes the landbank, construction platform, individual projects, investor contracts and equity value.
SkiStar
Leisure & Tourism
Indicative value of the SkiStar resort-service name on FY2025/26 group sales. Mountain assets, property development, third-party destination rights and the equity value of SkiStar AB are excluded.
Skandiabanken
Banks
Indicative value of the Skandia name in Swedish banking only. The group pension and insurance brands, bank permissions, loan portfolio, deposits and equity value are excluded.
Stockholm Exergi
Utilities
Indicative value of the Stockholm Exergi service name on 2025 heating and cooling group sales. Physical networks, generation, local infrastructure advantages, BECCS and enterprise value are excluded.
Ellevio
Utilities
Hypothetical name-only scenario for Ellevio on reported regulated network revenue. Grid assets, concessions, mandatory local network access, regulated returns and enterprise value are excluded; customers generally cannot choose a local grid operator.
Norion Bank
Banks
Indicative value of the Norion Bank name in corporate and real-estate financing. Walley and Collector, the loan book, deposits, banking licence, contracts and enterprise value are excluded.
Sectra
Technology
Indicative value of the Sectra corporate name across medical imaging IT and secure communications. Software, patents, installed systems, technical approvals, customer contracts and enterprise value are excluded.
Synsam
Retail
Indicative value of the Synsam customer-facing name in Sweden, Norway and Finland. Profil Optik in Denmark, stores, clinical services, product brands, subscription operations and equity value are excluded.
Danske Bank
Banks
Indicative upper-bound scenario for the Danske Bank banking name across its active markets. Danica, Realkredit Danmark, Danske Invest, other product brands, the loan book, deposits, banking licences and enterprise value are excluded.
Systemair
Engineering & Construction
Indicative upper-bound scenario for the Systemair corporate and product name on FY2025/26 group sales. Frico, Fantech and Menerga are separate marks; manufacturing, product engineering, distribution contracts and enterprise value are excluded.
Formue
Financial Services
Indicative value of the Formue name in Nordic wealth advisory: Formue Norge AS, its Danish branch and Formue Sverige AB. It does not value client portfolios, investment returns, advisory teams, customer contracts, regulatory licences, other group businesses or enterprise value.
DNB
Banks
Indicative value of the DNB banking name across all markets where it is used, not a Norway-only value. Sbanken and the Carnegie part of the endorsed DNB Carnegie name are allowed for separately. The loan portfolio, deposits, banking permissions, customer contracts and enterprise value are not valued.
Gjensidige
Insurance
Indicative upper-exposure value of the Gjensidige insurance name across its operating markets. The base includes group insurance revenue and can also contain income under Gouda and other banners. It does not value underwriting assets, investments, policy liabilities, customer contracts or enterprise value.
KONE
Engineering & Construction
Indicative value of the KONE corporate elevator and service name across all markets. It is not a valuation of elevator equipment, engineering, the installed base, maintenance contracts, patents or enterprise value.
Elisa
Telecoms
Indicative value of the Elisa telecom name in consumer and corporate services across Finland and Estonia. Elisa IndustriQ software, network assets, licences, subscriber contracts and enterprise value are excluded; Saunalahti-name exposure may remain within the reported telecom segments.
Telenor
Telecoms
Indicative upper-exposure value of the Telenor telecom-service name in Norway, Sweden and Denmark. DNA and Moi in Finland, Grameenphone, network infrastructure, spectrum, devices, subscriber contracts and enterprise value are excluded. Talkmore, Vimla and CBB activity remains within the reported country totals; their trademarks are not separately valued here.
ROCKWOOL
Engineering & Construction
Indicative upper-exposure value of the ROCKWOOL insulation name worldwide, excluding the Russian business after loss of control in January 2026. The sales proxy still contains some Rockfon and Lapinus activity, but their marks are not valued separately. Stone-wool technology, factories, customer contracts and enterprise value are also outside the claim.
Vestas
Engineering & Construction
Indicative upper-exposure value of the Vestas corporate name across global wind-turbine sales and service. It does not value turbine designs, project execution, manufacturing assets, service contracts, the installed fleet, customer relationships or the enterprise.
Lendo
Technology
Indicative value of the Lendo comparison-service name across Sweden, Norway and Denmark. Mybanker and Compricer are separate names and are not valued here; nor are the lender contracts, comparison technology, customer relationships or the Lendo Group enterprise.
Boozt
Retail
Indicative value of the Boozt.com customer-facing retail name across its Nordic and other European sales. The SEK 6.659bn base excludes Booztlet.com. This is not the value of Boozt AB, third-party fashion labels, inventory, fulfilment technology, customer contracts or financial services.
Hemnet
Technology
Indicative value of approximately SEK 331 million for the Hemnet name in Swedish property-listing services, based on preliminary twelve-month sales through August 2026. It excludes the platform, data, contracts and network effects. Brand-strength, legal, royalty and forecast inputs are analyst assumptions, not customer-survey measures, observed licence terms or a completed legal audit.
Clas Ohlson
Retail
Indicative value of the Clas Ohlson Nordic retail banner, using an estimated revenue allocation of approximately SEK 11.54bn. The allocation applies the last disclosed FY2024/25 ex-Spares sales share to FY2025/26 group sales after excluding SEK 96.3m of new-acquisition sales. Separately marketed Spares channels are excluded through this provisional allocation, assuming an unchanged legacy sales mix. The base is not reported standalone brand revenue; component scores and royalty are analyst estimates.
Resurs Bank
Banks
This is an indicative estimate of the value of the Resurs brand in Nordic payment solutions and consumer finance. It is not a valuation of the bank, its loan portfolio or its technology. The calculation starts from Resurs Bank Group's reported 2025 operating income of SEK 3.759 billion. We use this income to estimate hypothetical payments for the right to use the Resurs name; it is not actual income from licensing the brand. Funding, credit assessment, customer and merchant contracts, and partner brands are excluded from the brand value. Brand-strength and legal-protection scores are analyst assessments, not measured survey results or a legal audit. The royalty is a modelling assumption, not an observed licence rate.
Bravida
Pro Services - Commercial
Indicative value of approximately SEK 2.6 billion for the Bravida name in Nordic installation and service contracting, based on FY2025 group sales. This is not a valuation of the company, its contracts, workforce or technical delivery capability. The brand and legal scores, royalty and forecast are analyst estimates, not measured trademark income, a customer survey of brand choice or a legal audit. H1 2026 results are a subsequent check, not part of the FY2025 valuation base.
PostNord
Pro Services - Commercial
Indicative value of approximately SEK 1.16 billion for the PostNord name in selected parcel and logistics services, using an analyst-defined FY2025 external-sales base excluding TPL. This is not a valuation of PostNord AB or its operating network. Brand strength, legal protection, royalty and forecast are analyst assumptions, not observed licensing terms or customer-survey measures. Several geographic operations had weak or negative 2025 earnings, so the illustrative royalty cannot be validated against the group operating result.
Apoteket
Retail
Indicative estimate of approximately SEK 1.00bn for the Apoteket name in consumer pharmacy retail. Reported FY2025 consumer sales are an exposure proxy, not revenue caused by the name. Component scores, royalty and forecast are analyst judgments.
Apotea
Retail
Indicative estimate of approximately SEK 0.74bn for the Apotea name. The royalty is constrained by the pharmacy business operating margin; it is not a quoted licence price.
Tetra Pak
Food Processing & Packaging
Conditional indicative estimate of approximately EUR 1.03bn for the Tetra Pak name using FY2025 sales as a broad exposure proxy. The result is especially sensitive to the allocation of packaging, processing and service economics to the name rather than technology and installed systems.
Hexagon
Measurement Technology
Indicative estimate of approximately EUR 0.53bn for the remaining Hexagon corporate name. Uses the company’s EUR 3.7bn pro forma FY2025 continuing-business base, not the superseded EUR 5.43bn reported group perimeter.