Latest electricity edition
Pickd™ · Sweden · Electricity contracts · October 2026
The lowest displayed price did not win AI's recommendation.
Pickd™ measures which brands AI models are willing to recommend. We asked Claude and GPT about nine Swedish electricity retailers in the context of monthly variable-price contracts.
Measured 22 October 2026. Published 29 October 2026. 675 prompts per model.
What the result shows
- GodEl ranks first with both Claude and GPT when the buyer describes their household.
- Cheap Energy had the lowest displayed price among the nine tested brands in all four checks, but ranks third with Claude and seventh with GPT.
- Size brings no advantage. Fortum, Vattenfall and E.ON, the three largest by customers, rank seventh to ninth with Claude.
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The numbers behind the ranking
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The ranking in text
All nine brands
Sorted by Claude rank. Fortum and Jämtkraft are almost tied with GPT; their exact order should not be overinterpreted. These are rankings among the nine tested brands, not market shares.
| Brand | Claude | GPT |
|---|---|---|
| GodEl | 1 | 1 |
| Bixia | 2 | 3 |
| Cheap Energy | 3 | 7 |
| Skellefteå Kraft | 4 | 2 |
| Jämtkraft | 5 | 5 |
| Göteborg Energi | 6 | 6 |
| Fortum | 7 | 4 |
| E.ON | 8 | 9 |
| Vattenfall | 9 | 8 |
How to read this ranking
Each brand was rated separately from 0–10 across six Swedish household scenarios. The published order uses the version where the buyer describes their household in the question. We collected 675 responses per model across three question settings and weighted the household scenarios. The models did not use live web search or receive current prices.
The price check used four Elpriskollen searches on 22 October 2026 for monthly variable-price contracts. It compares displayed offers for four postcode and annual-use profiles, not all terms, network charges or future prices. Skellefteå Kraft did not appear in those four filtered lists; this does not establish whether it offers contracts elsewhere. Elpriskollen is the source of the price snapshot. An AI recommendation is not advice to sign a particular contract.
For press
Press contact: info@brandvaluator.se
Pickd is independent and not affiliated with Anthropic, OpenAI, Elpriskollen or any brand ranked.