Valuation Result

Final Brand Value

Bauhaus — Retail

Valuation date: 10/29/2026

Total Brand Value

SEK 644.1M

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

74/100

Royalty Rate

0.9%

Discount Rate

10.2%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

10.2%

-1.0%

SEK 723.9M

10.2%

SEK 644.1M

+1.0%

SEK 580.6M

Royalty Rate

0.9%

-0.5%

SEK 281.4M

0.9%

SEK 644.1M

+0.5%

SEK 1.0B

Terminal Growth

1.5%

-0.5%

SEK 619.1M

1.5%

SEK 644.1M

+0.5%

SEK 672.1M

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 7.5B

Legal Protection

72/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 1.5%

Base growth: 1.5%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 218.1M

Terminal value: SEK 426.0M

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 7,612,500,000	SEK 67,599,000	SEK 53,673,606	SEK 51,117,725
Y2	SEK 7,726,687,500	SEK 68,612,985	SEK 54,478,710	SEK 47,060,771
Y3	SEK 7,842,587,812	SEK 69,642,180	SEK 55,295,891	SEK 43,325,797
Y4	SEK 7,960,226,630	SEK 70,686,812	SEK 56,125,329	SEK 39,887,249
Y5	SEK 8,079,630,029	SEK 71,747,115	SEK 56,967,209	SEK 36,721,601
Explicit PV (Y1–Y5)				SEK 218,113,142
Terminal Value (undiscounted)				SEK 660,821,135
Terminal PV (discounted)				SEK 425,971,544
Total Brand Value				SEK 644,084,686

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Bauhaus

Prepared reference case

Conditional indicative value of the Bauhaus customer-facing name in Swedish home-improvement retail. The SEK 7.5bn base is an analyst midpoint, not published 2025 company sales; Norwegian and global Bauhaus operations are excluded. The estimate applies a 0.89% analyst royalty to the stated sales exposure; it is not a quoted licence fee or a company valuation.

The public 2025 material does not provide exact Swedish net sales or matched operating profit. A SEK 5-10bn revenue-class range makes this estimate materially less precise than the other four. The name is distinct from the value of stores, inventory, sourcing and service operations. The opening hypothetical royalty of SEK 66.6m would require at least SEK 266.4m of comparable operating profit to meet a 25%-of-profit capacity diagnostic. This threshold is not reported profit. Brand-strength and legal component scores are outside-in analyst estimates, not survey findings or a legal opinion.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue perimeter

Approximately SEK 7.5bn proxyinferred

Brand strength

74/100estimated

Royalty and capacity

0.89%; SEK 66.6m opening royaltyestimated

Legal and discount rate

72/100; 10.25%estimated

Forecast

1.50% for three years, then 1.50%; terminal 1.50%assumed

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

BAUHAUS FY2025 Sustainability Report: Sweden and Norway legal entities

Legal Protection

trademark Status81

scope Of Rights72

risk Profile65

litigation70

contractual Rights67

goodwill Evidence77

regulatory Compliance72

Brand Strength

marketing Investment75

quality78

availability80

distinctive Brand Codes78

mental Availability79

consideration76

trust73

choice Share73

penetration72

price Elasticity64

revenue Premium66

margin Premium67

stability69