Valuation Result
Final Brand Value
Betsson — Online Gaming
Valuation date: 10/29/2026
Total Brand Value
€82.6M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
73/100
Royalty Rate
2.2%
Discount Rate
12.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
12.0%
-1.0%
€90.9M
12.0%
€82.6M
+1.0%
€75.7M
Royalty Rate
2.2%
-0.5%
€63.7M
2.2%
€82.6M
+0.5%
€101.5M
Terminal Growth
1.5%
-0.5%
€80.1M
1.5%
€82.6M
+0.5%
€85.4M
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Revenue Base
€443.0M
Legal Protection
70/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 3.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: €31.8M
Terminal value: €50.8M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €456,290,000 | €9,992,751 | €7,934,244 | €7,497,157 |
| Y2 | €469,978,700 | €10,292,534 | €8,172,272 | €6,894,708 |
| Y3 | €484,078,061 | €10,601,310 | €8,417,440 | €6,340,670 |
| Y4 | €493,759,622 | €10,813,336 | €8,585,789 | €5,774,540 |
| Y5 | €503,634,815 | €11,029,602 | €8,757,504 | €5,258,957 |
| Explicit PV (Y1–Y5) | €31,766,032 | |||
| Terminal Value (undiscounted) | €84,656,037 | |||
| Terminal PV (discounted) | €50,836,680 | |||
| Total Brand Value | €82,602,711 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Betsson
Prepared reference case
Indicative value of the Betsson consumer-gaming name on an assumed half of B2C revenue. It excludes other consumer brands, B2B revenue, platform technology, gaming permissions and the value of Betsson AB.
The 50% allocation of B2C revenue and the 3.00% name-only ceiling are analyst scenarios, not Betsson disclosures or observed licences. BSI 73/100 selects a 2.190% royalty, about EUR 9.7m opening rent. Group EBIT and margin cannot be assigned proportionately to this brand without evidence, so the 25%-of-profit screen is only a loose group-level comparison. Legal and behavioral scores are outside-in estimates, not a legal opinion or survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 443m assumed FY2025 Betsson-name B2C revenueinferred
Planning growth
3.00% for 3 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
2.19%estimated
Discount rate
12.00%estimated
Brand Strength
73/100 (B)estimated
Legal analysis
70/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status78
scope Of Rights70
risk Profile60
litigation68
contractual Rights67
goodwill Evidence78
regulatory Compliance66
Brand Strength
marketing Investment80
quality74
availability78
distinctive Brand Codes82
mental Availability78
consideration74
trust68
choice Share71
penetration75
price Elasticity61
revenue Premium70
margin Premium69
stability68