Valuation Result
Final Brand Value
Billerud — Paper & Packaging
Valuation date: 10/29/2026
Total Brand Value
SEK 2.4B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
68/100
Royalty Rate
0.7%
Discount Rate
10.7%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.7%
-1.0%
SEK 2.6B
10.7%
SEK 2.4B
+1.0%
SEK 2.1B
Royalty Rate
0.7%
-0.5%
SEK 622.3M
0.7%
SEK 2.4B
+0.5%
SEK 4.1B
Terminal Growth
1.0%
-0.5%
SEK 2.3B
1.0%
SEK 2.4B
+0.5%
SEK 2.4B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 40.5B
Legal Protection
74/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 0.5%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: SEK 869.9M
Terminal value: SEK 1.5B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 40,690,440,000 | SEK 276,694,992 | SEK 219,695,824 | SEK 208,761,291 |
| Y2 | SEK 40,893,892,200 | SEK 278,078,467 | SEK 220,794,303 | SEK 189,440,302 |
| Y3 | SEK 41,098,361,661 | SEK 279,468,859 | SEK 221,898,274 | SEK 171,907,484 |
| Y4 | SEK 41,509,345,278 | SEK 282,263,548 | SEK 224,117,257 | SEK 156,773,445 |
| Y5 | SEK 41,924,438,730 | SEK 285,086,183 | SEK 226,358,430 | SEK 142,971,745 |
| Explicit PV (Y1–Y5) | SEK 869,854,266 | |||
| Terminal Value (undiscounted) | SEK 2,344,845,978 | |||
| Terminal PV (discounted) | SEK 1,481,043,680 | |||
| Total Brand Value | SEK 2,350,897,946 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Billerud
Prepared reference case
Indicative value of the Billerud industrial house name on FY2025 group sales. It is not the value of Billerud AB, its mills, materials technology, product marks, customer contracts or underlying packaging operations.
The 1.00% house-name ceiling is an analyst cap, not an observed licence. Brand strength 68/100 selects a 0.68% royalty, about SEK 275m on the FY2025 base. This is 22.4% of reported SEK 1,230m operating profit, a directional 25%-of-profit capacity check rather than proof of trademark rent. Group sales remain an exposure proxy. Behavioral and legal scores are outside-in analyst estimates, not measured customer data or a legal opinion. Growth and discount rates are scenarios.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 40.488bn FY2025 group-sales name-exposure proxyinferred
Planning growth
0.50% for 3 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
0.68%estimated
Discount rate
10.75%estimated
Brand Strength
68/100 (B-)estimated
Legal analysis
74/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights76
risk Profile70
litigation69
contractual Rights73
goodwill Evidence74
regulatory Compliance72
Brand Strength
marketing Investment64
quality78
availability73
distinctive Brand Codes65
mental Availability68
consideration70
trust76
choice Share69
penetration70
price Elasticity58
revenue Premium62
margin Premium64
stability68