Valuation Result
Final Brand Value
Biltema — Retail
Valuation date: 10/29/2026
Total Brand Value
SEK 1.1B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
79/100
Royalty Rate
1.4%
Discount Rate
9.7%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.7%
-1.0%
SEK 1.2B
9.7%
SEK 1.1B
+1.0%
SEK 984.9M
Royalty Rate
1.4%
-0.5%
SEK 701.8M
1.4%
SEK 1.1B
+0.5%
SEK 1.5B
Terminal Growth
1.5%
-0.5%
SEK 1.1B
1.5%
SEK 1.1B
+0.5%
SEK 1.2B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 7.7B
Legal Protection
74/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 2.0%
Base growth: 1.5%
Long-term growth: 1.5%
Value build
Value for planning period: SEK 354.8M
Terminal value: SEK 744.6M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 7,818,625,380 | SEK 108,092,496 | SEK 85,825,442 | SEK 81,924,504 |
| Y2 | SEK 7,974,997,888 | SEK 110,254,346 | SEK 87,541,951 | SEK 76,139,417 |
| Y3 | SEK 8,134,497,845 | SEK 112,459,433 | SEK 89,292,790 | SEK 70,762,842 |
| Y4 | SEK 8,256,515,313 | SEK 114,146,324 | SEK 90,632,181 | SEK 65,443,551 |
| Y5 | SEK 8,380,363,043 | SEK 115,858,519 | SEK 91,991,664 | SEK 60,524,116 |
| Explicit PV (Y1–Y5) | SEK 354,794,430 | |||
| Terminal Value (undiscounted) | SEK 1,131,778,975 | |||
| Terminal PV (discounted) | SEK 744,631,832 | |||
| Total Brand Value | SEK 1,099,426,262 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Biltema
Prepared reference case
Indicative value of the Biltema retail name on Swedish Biltema Sweden AB sales. It is not a valuation of the international Biltema business, its stores, procurement, logistics or product trademarks. The estimate applies a 1.38% analyst royalty to the stated sales exposure; it is not a quoted licence fee or a company valuation.
A broad own-brand assortment creates overlap between retail-name and product economics. The assumed name royalty excludes product designs, procurement advantages and operating assets. The opening hypothetical royalty of SEK 106.0m is 23.6% of FY2025 operating profit of SEK 449.0m. The 25%-of-profit comparison is a capacity diagnostic for all IP, not a royalty-setting rule. Brand-strength and legal component scores are outside-in analyst estimates, not survey findings or a legal opinion.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue perimeter
SEK 7.665bnreported
Brand strength
79/100estimated
Royalty and capacity
1.38%; SEK 106.0m opening royaltyestimated
Legal and discount rate
74/100; 9.75%estimated
Forecast
2.00% for three years, then 1.50%; terminal 1.50%assumed
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights75
risk Profile68
litigation70
contractual Rights69
goodwill Evidence80
regulatory Compliance73
Brand Strength
marketing Investment77
quality76
availability86
distinctive Brand Codes84
mental Availability86
consideration82
trust74
choice Share81
penetration80
price Elasticity68
revenue Premium70
margin Premium71
stability75