Valuation Result

Final Brand Value

Boozt — Retail

Valuation date: 10/29/2026

Total Brand Value

SEK 695.8M

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

74/100

Royalty Rate

0.9%

Discount Rate

9.2%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.2%

-1.0%

SEK 803.6M

9.2%

SEK 695.8M

+1.0%

SEK 614.1M

Royalty Rate

0.9%

-0.5%

SEK 304.0M

0.9%

SEK 695.8M

+0.5%

SEK 1.1B

Terminal Growth

2.0%

-0.5%

SEK 661.6M

2.0%

SEK 695.8M

+0.5%

SEK 735.0M

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 6.7B

Legal Protection

72/100

Long-term Growth

2.0%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 2.0%

Base growth: 2.5%

Long-term growth: 2.0%

Value build

Value for planning period: SEK 201.2M

Terminal value: SEK 494.6M

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 6,792,180,000	SEK 60,314,558	SEK 47,889,759	SEK 45,817,562
Y2	SEK 6,928,023,600	SEK 61,520,850	SEK 48,847,555	SEK 42,777,045
Y3	SEK 7,066,584,072	SEK 62,751,267	SEK 49,824,506	SEK 39,938,301
Y4	SEK 7,243,248,674	SEK 64,320,048	SEK 51,070,118	SEK 37,470,724
Y5	SEK 7,424,329,891	SEK 65,928,049	SEK 52,346,871	SEK 35,155,605
Explicit PV (Y1–Y5)				SEK 201,159,236
Terminal Value (undiscounted)				SEK 736,468,358
Terminal PV (discounted)				SEK 494,604,365
Total Brand Value				SEK 695,763,601

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Boozt

Prepared reference case

Indicative value of the Boozt.com customer-facing retail name across its Nordic and other European sales. The SEK 6.659bn base excludes Booztlet.com. This is not the value of Boozt AB, third-party fashion labels, inventory, fulfilment technology, customer contracts or financial services.

The name-only estimate excludes Booztlet.com and all third-party labels, product assortment, inventory, logistics and technology. The selected royalty is not an observed licence. The opening hypothetical royalty of SEK 59.1m is about 16.4% of reported SEK 361m Boozt.com segment EBIT, a directional 25%-rule affordability check rather than proof of licence pricing. The 13 brand-strength components and seven legal components are outside-in analyst judgments, not customer-survey scores or a completed trademark and contract audit.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 6.659bn Boozt.com net revenuereported

Planning growth

2.00% for 3 years, then 2.50%estimated

Long-term growth

2.00%estimated

Royalty rate selected

0.89%estimated

Discount rate

9.25%estimated

Brand Strength

74/100 (B)estimated

Legal analysis

72/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Boozt Annual Report 2025: Boozt.com and Booztlet.com segment revenue and EBIT

Legal Protection

trademark Status76

scope Of Rights72

risk Profile66

litigation70

contractual Rights68

goodwill Evidence78

regulatory Compliance74

Brand Strength

marketing Investment80

quality75

availability80

distinctive Brand Codes76

mental Availability81

consideration78

trust72

choice Share73

penetration76

price Elasticity63

revenue Premium66

margin Premium61

stability67