Valuation Result
Final Brand Value
EQT — Asset Management
Valuation date: 10/29/2026
Total Brand Value
€557.5M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
78/100
Royalty Rate
2.3%
Discount Rate
10.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.0%
-1.0%
€629.3M
10.0%
€557.5M
+1.0%
€500.8M
Royalty Rate
2.3%
-0.5%
€438.3M
2.3%
€557.5M
+0.5%
€676.6M
Terminal Growth
1.5%
-0.5%
€534.9M
1.5%
€557.5M
+0.5%
€582.9M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
€2.3B
Legal Protection
78/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 3.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: €182.5M
Terminal value: €375.0M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €2,351,490,000 | €55,024,866 | €43,689,744 | €41,656,540 |
| Y2 | €2,422,034,700 | €56,675,612 | €45,000,436 | €39,005,676 |
| Y3 | €2,494,695,741 | €58,375,880 | €46,350,449 | €36,523,503 |
| Y4 | €2,544,589,656 | €59,543,398 | €47,277,458 | €33,867,255 |
| Y5 | €2,595,481,449 | €60,734,266 | €48,223,007 | €31,404,187 |
| Explicit PV (Y1–Y5) | €182,457,162 | |||
| Terminal Value (undiscounted) | €575,840,793 | |||
| Terminal PV (discounted) | €375,003,827 | |||
| Total Brand Value | €557,460,989 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
EQT
Prepared reference case
Indicative value of the EQT investment-manager name on fee-related revenue. It excludes carried interest, fund assets, investor contracts, investment performance, regulatory permissions and the value of EQT AB.
The 3.00% manager-name ceiling is an analyst scenario, not an observed licence or a fund-management fee. Brand strength 78/100 selects 2.34%, approximately EUR 53m on FY2025 fee-related revenue. This is 4.5% of adjusted fee-related EBITDA, a directional capacity check, not name-attributable profit. Legal and behavioral components are outside-in analyst estimates, not a legal opinion or customer survey. Growth and discount rates are scenarios.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 2.283bn FY2025 fee-related revenue proxyinferred
Planning growth
3.00% for 3 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
2.34%estimated
Discount rate
10.00%estimated
Brand Strength
78/100 (B+)estimated
Legal analysis
78/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights78
risk Profile74
litigation76
contractual Rights78
goodwill Evidence82
regulatory Compliance78
Brand Strength
marketing Investment72
quality82
availability78
distinctive Brand Codes76
mental Availability80
consideration82
trust78
choice Share75
penetration78
price Elasticity70
revenue Premium74
margin Premium77
stability82