Valuation Result
Final Brand Value
Hexagon — Measurement Technology
Valuation date: 10/29/2026
Total Brand Value
€533.4M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
74/100
Royalty Rate
1.5%
Discount Rate
10.7%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.7%
-1.0%
€599.5M
10.7%
€533.4M
+1.0%
€480.8M
Royalty Rate
1.5%
-0.5%
€353.2M
1.5%
€533.4M
+0.5%
€713.6M
Terminal Growth
2.0%
-0.5%
€512.7M
2.0%
€533.4M
+0.5%
€556.7M
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Revenue Base
€3.7B
Legal Protection
73/100
Long-term Growth
2.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 2.0%
Base growth: 2.0%
Long-term growth: 2.0%
Value build
Value for planning period: €179.9M
Terminal value: €353.5M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €3,774,000,000 | €55,855,200 | €44,349,029 | €42,141,723 |
| Y2 | €3,849,480,000 | €56,972,304 | €45,236,009 | €38,812,248 |
| Y3 | €3,926,469,600 | €58,111,750 | €46,140,730 | €35,745,824 |
| Y4 | €4,004,998,992 | €59,273,985 | €47,063,544 | €32,921,668 |
| Y5 | €4,085,098,972 | €60,459,465 | €48,004,815 | €30,320,639 |
| Explicit PV (Y1–Y5) | €179,942,102 | |||
| Terminal Value (undiscounted) | €559,600,266 | |||
| Terminal PV (discounted) | €353,452,826 | |||
| Total Brand Value | €533,394,928 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Hexagon
Prepared reference case
Indicative estimate of approximately EUR 0.53bn for the remaining Hexagon corporate name. Uses the company’s EUR 3.7bn pro forma FY2025 continuing-business base, not the superseded EUR 5.43bn reported group perimeter.
Scope and capacity: the approximately EUR 3.7bn base is pro forma for the continuing Hexagon business after the Design & Engineering sale and Octave separation, not the old group turnover. The EUR 54.8m opening royalty equals 6.6% of the company's pro forma FY2025 EBITAC; EBITAC is an adjusted measure, making this a directional 25%-rule check. Separate product names and technology are outside the corporate-name estimate. Legal component scores are outside-in judgments, not a legal opinion.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue perimeter
Approximately EUR 3.7bninferred
Brand strength
74/100estimated
Royalty and 25% check
1.480%; EUR 54.8m opening royaltyestimated
Legal and rate
73/100; 10.75%estimated
Forecast and external check
2% annually; terminal 2%assumed
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights76
risk Profile65
litigation70
contractual Rights68
goodwill Evidence77
regulatory Compliance72
Brand Strength
marketing Investment69
quality86
availability78
distinctive Brand Codes73
mental Availability73
consideration76
trust81
choice Share74
penetration74
price Elasticity66
revenue Premium63
margin Premium68
stability77