Valuation Result

Final Brand Value

Hornbach — Retail

Valuation date: 10/29/2026

Total Brand Value

SEK 72.4M

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

64/100

Royalty Rate

0.3%

Discount Rate

11.2%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

11.2%

-1.0%

SEK 80.3M

11.2%

SEK 72.4M

+1.0%

SEK 65.9M

Royalty Rate

0.3%

-0.5%

N/A

0.3%

SEK 72.4M

+0.5%

SEK 185.4M

Terminal Growth

1.5%

-0.5%

SEK 69.9M

1.5%

SEK 72.4M

+0.5%

SEK 75.1M

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 2.6B

Legal Protection

69/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 2.0%

Base growth: 1.5%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 26.6M

Terminal value: SEK 45.8M

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 2,609,794,440	SEK 8,351,342	SEK 6,630,966	SEK 6,286,759
Y2	SEK 2,661,990,329	SEK 8,518,369	SEK 6,763,585	SEK 5,764,041
Y3	SEK 2,715,230,135	SEK 8,688,736	SEK 6,898,857	SEK 5,284,784
Y4	SEK 2,755,958,587	SEK 8,819,067	SEK 7,002,340	SEK 4,821,624
Y5	SEK 2,797,297,966	SEK 8,951,353	SEK 7,107,375	SEK 4,399,056
Explicit PV (Y1–Y5)				SEK 26,556,264
Terminal Value (undiscounted)				SEK 73,989,745
Terminal PV (discounted)				SEK 45,795,393
Total Brand Value				SEK 72,351,657

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Hornbach

Prepared reference case

Conditional recovery-case value of the Hornbach retail name on Swedish Hornbach Byggmarknad AB sales. It excludes global Hornbach, stores, inventory and the operating company. The estimate applies a 0.32% analyst royalty to the stated sales exposure; it is not a quoted licence fee or a company valuation.

The Swedish company reported an operating loss in the base year. A positive royalty DCF therefore depends on a normalised recovery; it is not a present-year affordable licence. The result should be read as a conditional scenario rather than an observed transaction value. The opening hypothetical royalty of SEK 8.2m is not supported by the latest reported operating loss of SEK 40.9m. This is explicitly a normalised recovery scenario, not a current affordable licence. Brand-strength and legal component scores are outside-in analyst estimates, not survey findings or a legal opinion.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue perimeter

SEK 2.559bnreported

Brand strength

64/100estimated

Royalty and capacity

0.32%; SEK 8.2m opening royaltyestimated

Legal and discount rate

69/100; 11.25%estimated

Forecast

2.00% for three years, then 1.50%; terminal 1.50%assumed

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Hornbach Group FY2024/25 annual report: global scope distinction

Legal Protection

trademark Status82

scope Of Rights70

risk Profile60

litigation68

contractual Rights65

goodwill Evidence71

regulatory Compliance70

Brand Strength

marketing Investment65

quality77

availability62

distinctive Brand Codes70

mental Availability66

consideration70

trust70

choice Share61

penetration59

price Elasticity62

revenue Premium57

margin Premium54

stability57