BrandValuator
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Valuation Result
Final Brand Value

Husqvarna — Consumer Durables

Valuation date: 10/29/2026

Total Brand Value
SEK 4.0B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
76/100
Royalty Rate
1.2%
Discount Rate
9.2%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

WACC (Discount Rate)
9.2%
-1.0%
SEK 4.5B
9.2%
SEK 4.0B
+1.0%
SEK 3.5B
Royalty Rate
1.2%
-0.5%
SEK 2.3B
1.2%
SEK 4.0B
+0.5%
SEK 5.6B
Terminal Growth
1.5%
-0.5%
SEK 3.8B
1.5%
SEK 4.0B
+0.5%
SEK 4.2B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 29.7B
Legal Protection
72/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 1.5%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: SEK 1.2B
Terminal value: SEK 2.7B
How the valuation is built

Valuation Build

Royalty Relief DCF
YearRevenueRoyaltyAfter TaxPV
Y1SEK 30,166,053,750SEK 366,819,214SEK 291,254,456SEK 278,651,827
Y2SEK 30,618,544,556SEK 372,321,502SEK 295,623,272SEK 258,884,811
Y3SEK 31,077,822,725SEK 377,906,324SEK 300,057,622SEK 240,520,029
Y4SEK 31,699,379,179SEK 385,464,451SEK 306,058,774SEK 224,558,786
Y5SEK 32,333,366,763SEK 393,173,740SEK 312,179,949SEK 209,656,754
Explicit PV (Y1–Y5)SEK 1,212,272,208
Terminal Value (undiscounted)SEK 4,088,560,857
Terminal PV (discounted)SEK 2,745,834,256
Total Brand ValueSEK 3,958,106,464

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Husqvarna

Prepared reference case

Indicative value of the Husqvarna product name in Forest & Garden and Construction. Gardena, other names, externally licensed motorcycle and bicycle categories, dealers, product technology and installed equipment are excluded. This is not the value of Husqvarna Group. The estimate uses a 1.22% analyst-selected royalty on an allocated FY2025 sales exposure, not a quoted licence fee or the value of the company.

The 85% exposure in the two divisions is an analyst allocation, not reported Husqvarna-name sales. Other names and contractual category rights may alter the attributable perimeter. The opening hypothetical royalty of SEK 361.4m is 13.0% of combined FY2025 Forest & Garden and Construction operating income of SEK 2,786m. This is a directional 25%-of-profit capacity check, not a matched trademark-profit test or a royalty-setting rule. Brand-strength and legal component scores are outside-in analyst judgments, not customer-survey findings or a legal title opinion.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue perimeter
SEK 29720.3minferred
Brand strength
76/100estimated
Royalty and capacity
1.22%; SEK 361.4m opening royaltyestimated
Legal and discount rate
72/100; 9.25%estimated
Forecast
1.50% for three years, then 2.00%; terminal 1.50%assumed
Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Husqvarna Group Annual Report 2025: group and division sales and incomeHusqvarna Group: Forest & Garden division and brandHusqvarna Group brand licensing

Legal Protection

trademark Status78
scope Of Rights70
risk Profile65
litigation70
contractual Rights60
goodwill Evidence83
regulatory Compliance78

Brand Strength

marketing Investment76
quality82
availability80
distinctive Brand Codes85
mental Availability82
consideration79
trust75
choice Share76
penetration73
price Elasticity72
revenue Premium70
margin Premium66
stability72