Valuation Result
Final Brand Value
IFS — Enterprise Software
Valuation date: 10/29/2026
Total Brand Value
€234.1M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
77/100
Royalty Rate
1.5%
Discount Rate
11.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
11.0%
-1.0%
€262.7M
11.0%
€234.1M
+1.0%
€211.3M
Royalty Rate
1.5%
-0.5%
€158.1M
1.5%
€234.1M
+0.5%
€310.2M
Terminal Growth
2.0%
-0.5%
€225.2M
2.0%
€234.1M
+0.5%
€244.1M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
€1.4B
Legal Protection
79/100
Long-term Growth
2.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 6.0%
Base growth: 4.0%
Long-term growth: 2.0%
Value build
Value for planning period: €77.9M
Terminal value: €156.3M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €1,484,000,000 | €22,853,600 | €18,145,758 | €17,223,193 |
| Y2 | €1,573,040,000 | €24,224,816 | €19,234,504 | €16,447,377 |
| Y3 | €1,667,422,400 | €25,678,305 | €20,388,574 | €15,706,507 |
| Y4 | €1,734,119,296 | €26,705,437 | €21,204,117 | €14,716,009 |
| Y5 | €1,803,484,068 | €27,773,655 | €22,052,282 | €13,787,975 |
| Explicit PV (Y1–Y5) | €77,881,060 | |||
| Terminal Value (undiscounted) | €249,926,416 | |||
| Terminal PV (discounted) | €156,264,062 | |||
| Total Brand Value | €234,145,122 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
IFS
Prepared reference case
Indicative value of the IFS enterprise-software name on estimated FY2025 revenue. It excludes software IP, implementations, customer contracts and the value of the operating business.
The 2.00% name-only ceiling and 1.540% selected royalty are analyst scenarios, not an observed IFS licence. FY2025 total revenue and absolute operating profit were not disclosed in the cited release, so the EUR 1.4bn opening base and affordability screen are not verified. The selected royalty needs at least a 6.16% sustainable EBIT margin to pass a 25%-of-profit capacity reference. Legal and behavioral scores are outside-in estimates, not a rights opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 1.400bn estimated FY2025 revenueinferred
Planning growth
6.00% for 3 years, then 4.00%estimated
Long-term growth
2.00%estimated
Royalty rate selected
1.54%estimated
Discount rate
11.00%estimated
Brand Strength
77/100 (B+)estimated
Legal analysis
79/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights77
risk Profile72
litigation80
contractual Rights78
goodwill Evidence83
regulatory Compliance79
Brand Strength
marketing Investment72
quality83
availability78
distinctive Brand Codes75
mental Availability75
consideration82
trust80
choice Share75
penetration78
price Elasticity71
revenue Premium76
margin Premium77
stability82