Valuation Result
Final Brand Value
Neste — Energy Retail
Valuation date: 10/30/2026
Total Brand Value
€196.3M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
74/100
Royalty Rate
0.4%
Discount Rate
9.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.0%
-1.0%
€223.2M
9.0%
€196.3M
+1.0%
€175.3M
Royalty Rate
0.4%
-0.5%
N/A
0.4%
€196.3M
+0.5%
€417.3M
Terminal Growth
1.0%
-0.5%
€187.8M
1.0%
€196.3M
+0.5%
€205.9M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
€4.3B
Legal Protection
79/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 0.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: €62.5M
Terminal value: €133.8M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €4,310,000,000 | €19,136,400 | €15,309,120 | €14,663,478 |
| Y2 | €4,310,000,000 | €19,136,400 | €15,309,120 | €13,452,732 |
| Y3 | €4,310,000,000 | €19,136,400 | €15,309,120 | €12,341,956 |
| Y4 | €4,353,100,000 | €19,327,764 | €15,462,211 | €11,436,124 |
| Y5 | €4,396,631,000 | €19,521,042 | €15,616,833 | €10,596,776 |
| Explicit PV (Y1–Y5) | €62,491,064 | |||
| Terminal Value (undiscounted) | €197,162,521 | |||
| Terminal PV (discounted) | €133,784,291 | |||
| Total Brand Value | €196,275,355 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Neste
Prepared reference case
Indicative value of the Neste name in fuel retail and marketing in Finland and the Baltics. Refineries, renewable-fuel technology, B2B renewable sales, stations as property and enterprise value are excluded.
Segment revenue fell 8% in 2025 with fuel prices, and the segment EBIT margin is about 1.9%. Reported segment sales are used as the royalty base; they do not isolate the incremental contribution of the name. The 0.60% name-only ceiling and 0.444% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of EUR 19.1m is about 23.3% of EUR 82m FY2025 Marketing & Services EBIT. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 4.310bn FY2025 Marketing & Services revenuereported
Planning growth
0.00% for 3 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
0.44%estimated
Discount rate
9.00%estimated
Brand Strength
74/100 (B)estimated
Legal analysis
79/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status88
scope Of Rights84
risk Profile74
litigation74
contractual Rights78
goodwill Evidence84
regulatory Compliance74
Brand Strength
marketing Investment70
quality80
availability84
distinctive Brand Codes80
mental Availability84
consideration76
trust76
choice Share76
penetration80
price Elasticity55
revenue Premium58
margin Premium58
stability66