Valuation Result
Final Brand Value
Paradox Interactive — Interactive Entertainment
Valuation date: 10/29/2026
Total Brand Value
SEK 797.8M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
72/100
Royalty Rate
3.6%
Discount Rate
10.3%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.3%
-1.0%
SEK 897.6M
10.3%
SEK 797.8M
+1.0%
SEK 718.5M
Royalty Rate
3.6%
-0.5%
SEK 687.0M
3.6%
SEK 797.8M
+0.5%
SEK 908.6M
Terminal Growth
1.5%
-0.5%
SEK 766.5M
1.5%
SEK 797.8M
+0.5%
SEK 832.9M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 2.2B
Legal Protection
73/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 5.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: SEK 264.8M
Terminal value: SEK 533.0M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 2,301,495,000 | SEK 82,853,820 | SEK 62,140,365 | SEK 59,181,300 |
| Y2 | SEK 2,416,569,750 | SEK 86,996,511 | SEK 65,247,383 | SEK 56,363,143 |
| Y3 | SEK 2,537,398,238 | SEK 91,346,337 | SEK 68,509,752 | SEK 53,679,184 |
| Y4 | SEK 2,588,146,202 | SEK 93,173,263 | SEK 69,879,947 | SEK 49,662,374 |
| Y5 | SEK 2,639,909,126 | SEK 95,036,729 | SEK 71,277,546 | SEK 45,946,142 |
| Explicit PV (Y1–Y5) | SEK 264,832,142 | |||
| Terminal Value (undiscounted) | SEK 826,819,538 | |||
| Terminal PV (discounted) | SEK 532,975,247 | |||
| Total Brand Value | SEK 797,807,389 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Paradox Interactive
Prepared reference case
Publisher-brand case anchored to reported 2025 revenue. It values the Paradox Interactive publisher and community brand only; individual game franchises, underlying game IP and third-party platform economics are not separately valued.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 2.192bnreported
Planning growth
5.00% for 3 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
3.60%estimated
Discount rate
10.25%estimated
Brand Strength
72/100 (B)estimated
Legal analysis
73/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights78
risk Profile65
litigation68
contractual Rights72
goodwill Evidence78
regulatory Compliance70
Brand Strength
marketing Investment68
quality72
availability80
distinctive Brand Codes76
mental Availability75
consideration75
trust67
choice Share73
penetration63
price Elasticity67
revenue Premium71
margin Premium72
stability65