Valuation Result

Final Brand Value

REMA 1000 — Retail

Valuation date: 10/30/2026

Total Brand Value

NOK 7.9B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

77/100

Royalty Rate

0.7%

Discount Rate

8.5%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

8.5%

-1.0%

NOK 9.2B

8.5%

NOK 7.9B

+1.0%

NOK 7.0B

Royalty Rate

0.7%

-0.5%

NOK 1.9B

0.7%

NOK 7.9B

+0.5%

NOK 14.0B

Terminal Growth

1.5%

-0.5%

NOK 7.5B

1.5%

NOK 7.9B

+0.5%

NOK 8.4B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

NOK 97.9B

Legal Protection

75/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 3.0%

Base growth: 2.0%

Long-term growth: 1.5%

Value build

Value for planning period: NOK 2.2B

Terminal value: NOK 5.7B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	NOK 100,793,740,000	NOK 659,695,028	NOK 514,562,122	NOK 493,995,445
Y2	NOK 103,817,552,200	NOK 679,485,879	NOK 529,998,986	NOK 468,954,202
Y3	NOK 106,932,078,766	NOK 699,870,456	NOK 545,898,955	NOK 445,182,330
Y4	NOK 109,070,720,341	NOK 713,867,865	NOK 556,816,934	NOK 418,512,420
Y5	NOK 111,252,134,748	NOK 728,145,222	NOK 567,953,273	NOK 393,440,248
Explicit PV (Y1–Y5)				NOK 2,220,084,645
Terminal Value (undiscounted)				NOK 8,235,322,460
Terminal PV (discounted)				NOK 5,704,883,593
Total Brand Value				NOK 7,924,968,237

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

REMA 1000

Prepared reference case

Indicative value of the REMA 1000 grocery banner in Norway and Denmark. Reitan Convenience, Uno-X, real estate, producer companies, franchise contracts and enterprise value are excluded.

Franchisee store profits are not in the profit measure, so the capacity test is conservative. Danish 2025 sales include converted former ALDI stores. The NOK 1.293bn competition fine in the price-hunter case was upheld in 2025 and is under further appeal; it lowers the legal and regulatory scores. The 0.85% name-only ceiling and 0.654% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of NOK 640.5m is about 17.5% of NOK 3.663bn FY2025 franchisor EBIT of REMA 1000 Norway and Denmark; this is not a matched name-profit test. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

NOK 97.858bn FY2025 REMA 1000 systemwide store salesreported

Planning growth

3.00% for 3 years, then 2.00%estimated

Long-term growth

1.50%estimated

Royalty rate selected

0.65%estimated

Discount rate

8.50%estimated

Brand Strength

77/100 (B+)estimated

Legal analysis

75/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Reitan Retail Annual and Responsibility Report 2025, section 2.3 Segment performance (REMA 1000 Norway / REMA 1000 Denmark)

Legal Protection

trademark Status86

scope Of Rights82

risk Profile66

litigation62

contractual Rights80

goodwill Evidence84

regulatory Compliance62

Brand Strength

marketing Investment80

quality76

availability86

distinctive Brand Codes84

mental Availability86

consideration80

trust74

choice Share80

penetration82

price Elasticity62

revenue Premium60

margin Premium64

stability78