Valuation Result

Final Brand Value

Sectra — Technology

Valuation date: 10/29/2026

Total Brand Value

SEK 690.5M

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

80/100

Royalty Rate

1.6%

Discount Rate

10.0%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

10.0%

-1.0%

SEK 786.9M

10.0%

SEK 690.5M

+1.0%

SEK 615.4M

Royalty Rate

1.6%

-0.5%

SEK 474.7M

1.6%

SEK 690.5M

+0.5%

SEK 906.2M

Terminal Growth

2.0%

-0.5%

SEK 659.9M

2.0%

SEK 690.5M

+0.5%

SEK 725.1M

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 3.5B

Legal Protection

78/100

Long-term Growth

2.0%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 6.0%

Base growth: 4.0%

Long-term growth: 2.0%

Value build

Value for planning period: SEK 209.2M

Terminal value: SEK 481.3M

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 3,754,202,000	SEK 60,067,232	SEK 47,693,382	SEK 45,473,860
Y2	SEK 3,979,454,120	SEK 63,671,266	SEK 50,554,985	SEK 43,820,273
Y3	SEK 4,218,221,367	SEK 67,491,542	SEK 53,588,284	SEK 42,226,816
Y4	SEK 4,386,950,222	SEK 70,191,204	SEK 55,731,816	SEK 39,923,542
Y5	SEK 4,562,428,231	SEK 72,998,852	SEK 57,961,088	SEK 37,745,902
Explicit PV (Y1–Y5)				SEK 209,190,393
Terminal Value (undiscounted)				SEK 739,005,723
Terminal PV (discounted)				SEK 481,261,448
Total Brand Value				SEK 690,451,841

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Sectra

Prepared reference case

Indicative value of the Sectra corporate name across medical imaging IT and secure communications. Software, patents, installed systems, technical approvals, customer contracts and enterprise value are excluded.

Group sales are a broad upper-bound name-use proxy, not a claim that all revenue is generated by the trademark. The 2.00% name-only ceiling and 1.60% selected royalty are analyst assumptions, not an observed licence or a software-IP rate. Opening hypothetical rent is SEK 56.7m, 8.0% of FY2025/26 group EBIT; the test does not isolate name earnings. Public customer evidence concerns medical-imaging software and does not establish the corporate name score across secure communications. Legal and behavioral components are outside-in estimates, not a legal opinion or group-wide customer survey. Growth and discount assumptions are scenarios.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 3.542bn FY2025/26 group net salesreported

Planning growth

6.00% for 3 years, then 4.00%estimated

Long-term growth

2.00%estimated

Royalty rate selected

1.60%estimated

Discount rate

10.00%estimated

Brand Strength

80/100 (A-)estimated

Legal analysis

78/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Sectra FY2025/26 year-end report: sales, profit and business scope

Legal Protection

trademark Status85

scope Of Rights79

risk Profile72

litigation74

contractual Rights79

goodwill Evidence81

regulatory Compliance76

Brand Strength

marketing Investment75

quality90

availability78

distinctive Brand Codes75

mental Availability80

consideration83

trust88

choice Share79

penetration76

price Elasticity73

revenue Premium74

margin Premium82

stability85