Valuation Result

Final Brand Value

SSAB — Mining, Iron & Steel

Valuation date: 10/29/2026

Total Brand Value

SEK 7.4B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

69/100

Royalty Rate

1.0%

Discount Rate

10.2%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

10.2%

-1.0%

SEK 8.2B

10.2%

SEK 7.4B

+1.0%

SEK 6.7B

Royalty Rate

1.0%

-0.5%

SEK 3.8B

1.0%

SEK 7.4B

+0.5%

SEK 10.9B

Terminal Growth

1.0%

-0.5%

SEK 7.1B

1.0%

SEK 7.4B

+0.5%

SEK 7.7B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 80.3B

Legal Protection

73/100

Long-term Growth

1.0%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 0.0%

Base growth: 1.0%

Long-term growth: 1.0%

Value build

Value for planning period: SEK 2.6B

Terminal value: SEK 4.7B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 80,268,000,000	SEK 830,773,800	SEK 659,634,397	SEK 628,223,292
Y2	SEK 80,268,000,000	SEK 830,773,800	SEK 659,634,397	SEK 569,817,149
Y3	SEK 80,268,000,000	SEK 830,773,800	SEK 659,634,397	SEK 516,841,045
Y4	SEK 81,070,680,000	SEK 839,081,538	SEK 666,230,741	SEK 473,478,050
Y5	SEK 81,881,386,800	SEK 847,472,353	SEK 672,893,049	SEK 433,753,213
Explicit PV (Y1–Y5)				SEK 2,622,112,749
Terminal Value (undiscounted)				SEK 7,347,280,525
Terminal PV (discounted)				SEK 4,736,126,402
Total Brand Value				SEK 7,358,239,151

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

SSAB

Prepared reference case

Indicative value of the SSAB house name on the three steel divisions, not SSAB AB equity or the separately marketed Tibnor and Ruukki businesses. Mills, metallurgy, product marks and customer contracts are outside the name-value claim.

The 1.50% house-name-only ceiling is an analyst cap, not a steel trademark licence observation; the sector records include other sales-based rights. Strength 69/100 selects 1.035%, or SEK 831m opening hypothetical royalty. This is 13.6% of SEK 6,116m FY2025 group operating result, an unmatched but directional profit-capacity check. A legal score of 73 adds 0.25 percentage points to the 10.00% market discount-rate assumption. Legal and behavioral scores are analyst estimates, not survey or trademark-register findings; this is not a legal opinion.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 80.268bn FY2025 external SSAB steel-division revenueinferred

Planning growth

0.00% for 3 years, then 1.00%estimated

Long-term growth

1.00%estimated

Royalty rate selected

1.03%estimated

Discount rate

10.25%estimated

Brand Strength

69/100 (B-)estimated

Legal analysis

73/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

SSAB Annual Report 2025: external segment revenue and operating result SSAB corporate identity: house name and product brands

Legal Protection

trademark Status82

scope Of Rights75

risk Profile68

litigation70

contractual Rights70

goodwill Evidence74

regulatory Compliance70

Brand Strength

marketing Investment62

quality81

availability70

distinctive Brand Codes68

mental Availability70

consideration72

trust77

choice Share67

penetration69

price Elasticity61

revenue Premium65

margin Premium70

stability67