Valuation Result
Final Brand Value
Tetra Pak — Food Processing & Packaging
Valuation date: 10/29/2026
Total Brand Value
€1.0B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
84/100
Royalty Rate
0.8%
Discount Rate
9.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.5%
-1.0%
€1.2B
9.5%
€1.0B
+1.0%
€922.0M
Royalty Rate
0.8%
-0.5%
€417.9M
0.8%
€1.0B
+0.5%
€1.6B
Terminal Growth
1.5%
-0.5%
€987.7M
1.5%
€1.0B
+0.5%
€1.1B
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Revenue Base
€12.4B
Legal Protection
79/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 1.0%
Base growth: 1.5%
Long-term growth: 1.5%
Value build
Value for planning period: €326.7M
Terminal value: €705.8M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €12,473,500,000 | €104,777,400 | €79,630,824 | €76,098,159 |
| Y2 | €12,598,235,000 | €105,825,174 | €80,427,132 | €70,190,996 |
| Y3 | €12,724,217,350 | €106,883,426 | €81,231,404 | €64,742,380 |
| Y4 | €12,915,080,610 | €108,486,677 | €82,449,875 | €60,012,343 |
| Y5 | €13,108,806,819 | €110,113,977 | €83,686,623 | €55,627,880 |
| Explicit PV (Y1–Y5) | €326,671,757 | |||
| Terminal Value (undiscounted) | €1,061,774,026 | |||
| Terminal PV (discounted) | €705,778,722 | |||
| Total Brand Value | €1,032,450,479 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Tetra Pak
Prepared reference case
Conditional indicative estimate of approximately EUR 1.03bn for the Tetra Pak name using FY2025 sales as a broad exposure proxy. The result is especially sensitive to the allocation of packaging, processing and service economics to the name rather than technology and installed systems.
Scope and capacity: the EUR 12.35bn sales base combines packaging, processing and services, which do not have identical name economics. At the selected rate, the EUR 103.7m opening royalty would need matched operating profit of at least EUR 415m, a 3.36% margin, to fall within the 25%-of-profit diagnostic. That is a required threshold, not a reported operating margin. Equipment, patents, designs, installed systems and Tetra Laval's other businesses are outside the name value. Legal component scores are outside-in judgments, not a legal opinion.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue perimeter
EUR 12.35bnreported
Brand strength
84/100estimated
Royalty and 25% check
0.840%; EUR 103.7m opening royaltyestimated
Legal and rate
79/100; 9.50%estimated
Forecast and external check
1% for three years, then 1.5%; terminal 1.5%assumed
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status85
scope Of Rights80
risk Profile70
litigation75
contractual Rights75
goodwill Evidence88
regulatory Compliance80
Brand Strength
marketing Investment74
quality89
availability92
distinctive Brand Codes88
mental Availability91
consideration84
trust88
choice Share84
penetration87
price Elasticity76
revenue Premium69
margin Premium72
stability85