Valuation Result

Final Brand Value

Tork — Professional Hygiene

Valuation date: 10/29/2026

Total Brand Value

SEK 8.0B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

79/100

Royalty Rate

2.0%

Discount Rate

9.0%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.0%

-1.0%

SEK 9.2B

9.0%

SEK 8.0B

+1.0%

SEK 7.1B

Royalty Rate

2.0%

-0.5%

SEK 6.0B

2.0%

SEK 8.0B

+0.5%

SEK 10.0B

Terminal Growth

1.5%

-0.5%

SEK 7.6B

1.5%

SEK 8.0B

+0.5%

SEK 8.4B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 35.9B

Legal Protection

80/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 1.5%

Base growth: 2.0%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 2.4B

Terminal value: SEK 5.6B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 36,442,560,000	SEK 719,740,560	SEK 571,474,005	SEK 547,372,873
Y2	SEK 36,989,198,400	SEK 730,536,668	SEK 580,046,115	SEK 509,709,696
Y3	SEK 37,544,036,376	SEK 741,494,718	SEK 588,746,806	SEK 474,638,015
Y4	SEK 38,294,917,104	SEK 756,324,613	SEK 600,521,743	SEK 444,156,756
Y5	SEK 39,060,815,446	SEK 771,451,105	SEK 612,532,177	SEK 415,633,004
Explicit PV (Y1–Y5)				SEK 2,391,510,343
Terminal Value (undiscounted)				SEK 8,289,624,240
Terminal PV (discounted)				SEK 5,624,914,983
Total Brand Value				SEK 8,016,425,326

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Tork

Prepared reference case

Indicative value of the Tork professional-hygiene name on Essity Professional Hygiene segment sales. It is not the value of Essity, dispenser systems, product technology, manufacturing, distribution or customer contracts.

The 2.50% Tork name-only ceiling is an analyst judgment, not an observed licence. Brand strength 79/100 selects 1.975%, approximately SEK 709m on the FY2025 segment-sales proxy. That is 11.1% of SEK 6,364m segment EBITA excluding comparability items, a directional capacity check rather than Tork-only profit. The segment includes non-name assets and may include other marks. Legal and behavioral components are outside-in analyst estimates, not a legal opinion or customer survey. Growth and discount rates are scenarios.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 35.904bn FY2025 Professional Hygiene sales proxyinferred

Planning growth

1.50% for 3 years, then 2.00%estimated

Long-term growth

1.50%estimated

Royalty rate selected

1.98%estimated

Discount rate

9.00%estimated

Brand Strength

79/100 (B+)estimated

Legal analysis

80/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Essity Professional Hygiene: 2025 net sales, EBITA and Tork brand description Essity Annual Report 2025: business-area reporting

Legal Protection

trademark Status84

scope Of Rights80

risk Profile75

litigation77

contractual Rights80

goodwill Evidence84

regulatory Compliance78

Brand Strength

marketing Investment82

quality85

availability80

distinctive Brand Codes81

mental Availability78

consideration82

trust80

choice Share76

penetration78

price Elasticity74

revenue Premium77

margin Premium78

stability80