Valuation Result
Final Brand Value
Yara — Chemicals
Valuation date: 10/30/2026
Total Brand Value
$653.6M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
70/100
Royalty Rate
0.4%
Discount Rate
10.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.0%
-1.0%
$737.5M
10.0%
$653.6M
+1.0%
$587.4M
Royalty Rate
0.4%
-0.5%
N/A
0.4%
$653.6M
+0.5%
$1.4B
Terminal Growth
1.5%
-0.5%
$627.3M
1.5%
$653.6M
+0.5%
$683.3M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
$15.7B
Legal Protection
77/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 2.0%
Base growth: 1.5%
Long-term growth: 1.5%
Value build
Value for planning period: $215.9M
Terminal value: $437.7M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | $16,029,300,000 | $67,323,060 | $52,511,987 | $50,068,215 |
| Y2 | $16,349,886,000 | $68,669,521 | $53,562,227 | $46,426,890 |
| Y3 | $16,676,883,720 | $70,042,912 | $54,633,471 | $43,050,389 |
| Y4 | $16,927,036,976 | $71,093,555 | $55,452,973 | $39,723,768 |
| Y5 | $17,180,942,530 | $72,159,959 | $56,284,768 | $36,654,204 |
| Explicit PV (Y1–Y5) | $215,923,466 | |||
| Terminal Value (undiscounted) | $672,106,344 | |||
| Terminal PV (discounted) | $437,694,321 | |||
| Total Brand Value | $653,617,787 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Yara
Prepared reference case
Indicative value of the Yara name on crop nutrition and industrial products worldwide. Air1, production plants, gas contracts, technology and enterprise value are excluded.
Yara's reported premium-generated measure includes product superiority, not only the name, and is not used as a royalty. Results swing with gas and urea prices: 2024 net income was USD 15m. The 0.60% name-only ceiling and 0.420% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of USD 66.0m is about 4.2% of USD 1.571bn FY2025 group EBIT. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
USD 15.715bn FY2025 revenue and other incomereported
Planning growth
2.00% for 3 years, then 1.50%estimated
Long-term growth
1.50%estimated
Royalty rate selected
0.42%estimated
Discount rate
10.00%estimated
Brand Strength
70/100 (B)estimated
Legal analysis
77/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status85
scope Of Rights80
risk Profile72
litigation74
contractual Rights76
goodwill Evidence78
regulatory Compliance72
Brand Strength
marketing Investment66
quality80
availability80
distinctive Brand Codes74
mental Availability74
consideration74
trust74
choice Share70
penetration70
price Elasticity58
revenue Premium64
margin Premium62
stability64