Valuation Result
Final Brand Value
SAAB — Aerospace & Defence
Valuation date: 10/29/2026
Total Brand Value
SEK 17.9B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
76/100
Royalty Rate
1.1%
Discount Rate
8.6%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.6%
-1.0%
SEK 21.1B
8.6%
SEK 17.9B
+1.0%
SEK 15.5B
Royalty Rate
1.1%
-0.5%
SEK 10.0B
1.1%
SEK 17.9B
+0.5%
SEK 25.7B
Terminal Growth
2.0%
-0.5%
SEK 16.8B
2.0%
SEK 17.9B
+0.5%
SEK 19.1B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 79.1B
Legal Protection
76/100
Long-term Growth
2.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 18.0%
Base growth: 12.0%
Long-term growth: 2.0%
Value build
Value for planning period: SEK 4.1B
Terminal value: SEK 13.7B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 93,392,280,000 | SEK 1,064,671,992 | SEK 777,210,554 | SEK 745,802,400 |
| Y2 | SEK 110,202,890,400 | SEK 1,256,312,951 | SEK 917,108,454 | SEK 810,356,199 |
| Y3 | SEK 123,427,237,248 | SEK 1,407,070,505 | SEK 1,027,161,468 | SEK 835,726,467 |
| Y4 | SEK 138,238,505,718 | SEK 1,575,918,965 | SEK 1,150,420,845 | SEK 861,891,016 |
| Y5 | SEK 154,827,126,404 | SEK 1,765,029,241 | SEK 1,288,471,346 | SEK 888,874,712 |
| Explicit PV (Y1–Y5) | SEK 4,142,650,795 | |||
| Terminal Value (undiscounted) | SEK 19,912,738,983 | |||
| Terminal PV (discounted) | SEK 13,737,154,647 | |||
| Total Brand Value | SEK 17,879,805,443 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
SAAB
Prepared reference case
Forward-looking SAAB case translated into a transparent 2026 valuation profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 79.1bnreported
Planning growth
18.00%inferred
Long-term growth
2.00%estimated
Royalty rate selected
1.14%estimated
Discount rate
8.60%estimated
Brand Strength
76/100 (B+)inferred
Legal analysis
76/100inferred
Inclusion rule
Swedish domicile/originassumed
Model origin
Historical analyst modelestimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status95
scope Of Rights93
risk Profile65
litigation63
contractual Rights72
goodwill Evidence80
regulatory Compliance67
Brand Strength
marketing Investment68
quality88
availability62
distinctive Brand Codes74
mental Availability74
consideration84
trust86
choice Share72
penetration60
price Elasticity78
revenue Premium78
margin Premium77
stability80