Valuation Result
Final Brand Value
Ericsson — Telecommunications Equipment
Valuation date: 10/29/2026
Total Brand Value
SEK 40.7B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
78/100
Royalty Rate
1.6%
Discount Rate
8.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.5%
-1.0%
SEK 46.8B
8.5%
SEK 40.7B
+1.0%
SEK 36.1B
Royalty Rate
1.6%
-0.5%
SEK 28.3B
1.6%
SEK 40.7B
+0.5%
SEK 53.1B
Terminal Growth
1.0%
-0.5%
SEK 38.8B
1.0%
SEK 40.7B
+0.5%
SEK 42.9B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 236.7B
Legal Protection
90/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 1.9%
Base growth: 0.1%
Long-term growth: 1.0%
Value build
Value for planning period: SEK 12.2B
Terminal value: SEK 28.5B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 241,177,939,000 | SEK 3,950,494,641 | SEK 2,883,861,088 | SEK 2,768,595,266 |
| Y2 | SEK 245,760,319,841 | SEK 4,025,554,039 | SEK 2,938,654,448 | SEK 2,600,183,068 |
| Y3 | SEK 250,429,765,918 | SEK 4,102,039,566 | SEK 2,994,488,883 | SEK 2,442,015,295 |
| Y4 | SEK 255,187,931,470 | SEK 4,179,978,317 | SEK 3,051,384,172 | SEK 2,293,468,784 |
| Y5 | SEK 255,443,119,402 | SEK 4,184,158,296 | SEK 3,054,435,556 | SEK 2,115,909,950 |
| Explicit PV (Y1–Y5) | SEK 12,220,172,363 | |||
| Terminal Value (undiscounted) | SEK 41,133,076,455 | |||
| Terminal PV (discounted) | SEK 28,494,261,589 | |||
| Total Brand Value | SEK 40,714,433,952 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Ericsson
Prepared reference case
Forward-looking Ericsson case built from current reported business data, current market assumptions, and transparent estimated brand inputs.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 236.681bnreported
Long-term growth
1.0%estimated
Royalty range
0.00% to 2.10%estimated
Royalty rate selected
1.64%estimated
Risk-free rate
2.855%estimated
Equity risk premium
4.17%estimated
Industry beta band
0.85 to 1.25 (mean 1.05)estimated
Discount-rate adjustment
8.50%estimated
Tax rate
27.0%estimated
Brand Strength
78/100 (B+)inferred
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status95
scope Of Rights92
risk Profile84
litigation88
contractual Rights90
goodwill Evidence93
regulatory Compliance89
Brand Strength
marketing Investment82
quality84
availability88
distinctive Brand Codes76
mental Availability74
consideration78
trust81
choice Share76
penetration82
price Elasticity68
revenue Premium74
margin Premium79
stability72