Valuation Result
Final Brand Value
AAK — Food
Valuation date: 10/29/2026
Total Brand Value
SEK 14.1B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
76/100
Royalty Rate
2.5%
Discount Rate
8.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.5%
-1.0%
SEK 16.4B
8.5%
SEK 14.1B
+1.0%
SEK 12.4B
Royalty Rate
2.5%
-0.5%
SEK 11.2B
2.5%
SEK 14.1B
+0.5%
SEK 16.9B
Terminal Growth
1.5%
-0.5%
SEK 13.4B
1.5%
SEK 14.1B
+0.5%
SEK 14.9B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 46.0B
Legal Protection
76/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 4.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: SEK 3.9B
Terminal value: SEK 10.2B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 47,861,840,000 | SEK 1,182,187,448 | SEK 898,462,460 | SEK 862,551,564 |
| Y2 | SEK 49,776,313,600 | SEK 1,229,474,946 | SEK 934,400,959 | SEK 826,777,536 |
| Y3 | SEK 51,767,366,144 | SEK 1,278,653,944 | SEK 971,776,997 | SEK 792,487,224 |
| Y4 | SEK 52,802,713,467 | SEK 1,304,227,023 | SEK 991,212,537 | SEK 745,011,030 |
| Y5 | SEK 53,858,767,736 | SEK 1,330,311,563 | SEK 1,011,036,788 | SEK 700,379,033 |
| Explicit PV (Y1–Y5) | SEK 3,927,206,388 | |||
| Terminal Value (undiscounted) | SEK 14,660,033,425 | |||
| Terminal PV (discounted) | SEK 10,155,495,982 | |||
| Total Brand Value | SEK 14,082,702,370 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
AAK
Prepared reference case
B2B specialty oils and fats case anchored to AAK AB reported 2025 net sales. It values the customer-facing AAK corporate brand, not customer consumer brands, stand-alone product formulations, process technology, commodity economics or individual customer contracts.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 46.021bnreported
Planning growth
4.00% for 3 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
2.47%estimated
Discount rate
8.50%estimated
Brand Strength
76/100 (B+)estimated
Legal analysis
76/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status80
scope Of Rights78
risk Profile68
litigation72
contractual Rights74
goodwill Evidence81
regulatory Compliance76
Brand Strength
marketing Investment65
quality86
availability75
distinctive Brand Codes70
mental Availability72
consideration80
trust87
choice Share78
penetration72
price Elasticity76
revenue Premium70
margin Premium78
stability80