Valuation Result
Final Brand Value
Arla — Food
Valuation date: 10/29/2026
Total Brand Value
€1.4B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
79/100
Royalty Rate
2.6%
Discount Rate
8.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.0%
-1.0%
€1.6B
8.0%
€1.4B
+1.0%
€1.2B
Royalty Rate
2.6%
-0.5%
€1.1B
2.6%
€1.4B
+0.5%
€1.6B
Terminal Growth
1.5%
-0.5%
€1.3B
1.5%
€1.4B
+0.5%
€1.5B
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Revenue Base
€4.0B
Legal Protection
78/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 3.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: €362.4M
Terminal value: €1.0B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €4,147,810,000 | €106,495,022 | €83,066,117 | €79,930,408 |
| Y2 | €4,272,244,300 | €109,689,872 | €85,558,100 | €76,229,926 |
| Y3 | €4,400,411,629 | €112,980,569 | €88,124,843 | €72,700,763 |
| Y4 | €4,488,419,862 | €115,240,180 | €89,887,340 | €68,661,832 |
| Y5 | €4,578,188,259 | €117,544,984 | €91,685,087 | €64,847,286 |
| Explicit PV (Y1–Y5) | €362,370,216 | |||
| Terminal Value (undiscounted) | €1,431,697,900 | |||
| Terminal PV (discounted) | €1,012,615,307 | |||
| Total Brand Value | €1,374,985,523 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Arla
Prepared reference case
Consumer dairy masterbrand case anchored to Arla® reported 2025 revenue. It values the Arla® umbrella brand and its dairy sub-brands, not the Arla Foods group, Lurpak®, Puck®, Castello®, licensed brands, private label, ingredients operations or commodity milk economics.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 4.027bnreported
Planning growth
3.00% for 3 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
2.57%estimated
Discount rate
8.00%estimated
Brand Strength
79/100 (B+)estimated
Legal analysis
78/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status86
scope Of Rights82
risk Profile74
litigation72
contractual Rights76
goodwill Evidence84
regulatory Compliance72
Brand Strength
marketing Investment78
quality84
availability88
distinctive Brand Codes84
mental Availability83
consideration80
trust82
choice Share77
penetration82
price Elasticity72
revenue Premium72
margin Premium68
stability78