Valuation Result

Final Brand Value

Bravida — Pro Services - Commercial

Valuation date: 10/29/2026

Total Brand Value

SEK 2.6B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

72/100

Royalty Rate

0.9%

Discount Rate

9.7%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.7%

-1.0%

SEK 2.9B

9.7%

SEK 2.6B

+1.0%

SEK 2.3B

Royalty Rate

0.9%

-0.5%

SEK 1.1B

0.9%

SEK 2.6B

+0.5%

SEK 4.0B

Terminal Growth

1.5%

-0.5%

SEK 2.5B

1.5%

SEK 2.6B

+0.5%

SEK 2.7B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 28.2B

Legal Protection

72/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 2.5%

Base growth: 1.5%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 825.3M

Terminal value: SEK 1.7B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 28,913,200,000	SEK 249,810,048	SEK 198,349,178	SEK 189,333,813
Y2	SEK 29,636,030,000	SEK 256,055,299	SEK 203,307,908	SEK 176,826,600
Y3	SEK 30,376,930,750	SEK 262,456,682	SEK 208,390,605	SEK 165,145,602
Y4	SEK 30,832,584,711	SEK 266,393,532	SEK 211,516,464	SEK 152,731,495
Y5	SEK 31,295,073,482	SEK 270,389,435	SEK 214,689,211	SEK 141,250,566
Explicit PV (Y1–Y5)				SEK 825,288,075
Terminal Value (undiscounted)				SEK 2,641,334,276
Terminal PV (discounted)				SEK 1,737,814,206
Total Brand Value				SEK 2,563,102,281

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Bravida

Prepared reference case

Indicative value of approximately SEK 2.6 billion for the Bravida name in Nordic installation and service contracting, based on FY2025 group sales. This is not a valuation of the company, its contracts, workforce or technical delivery capability. The brand and legal scores, royalty and forecast are analyst estimates, not measured trademark income, a customer survey of brand choice or a legal audit. H1 2026 results are a subsequent check, not part of the FY2025 valuation base.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 28.208bnreported

Discount rate

9.75%estimated

Brand strength

72/100estimated

Royalty

0.864%estimated

Legal protection

72/100estimated

Forecast

2.5% for three years, then 1.5%; terminal 1.5%assumed

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Bravida Annual and Sustainability Report 2025, accounts and NPS method Bravida FY2025 year-end report Bravida H1 2026 interim report, country segments and ABEKA disposal

Legal Protection

trademark Status80

scope Of Rights75

risk Profile65

litigation70

contractual Rights70

goodwill Evidence80

regulatory Compliance64

Brand Strength

marketing Investment68

quality77

availability84

distinctive Brand Codes73

mental Availability72

consideration74

trust75

choice Share71

penetration76

price Elasticity61

revenue Premium65

margin Premium67

stability70