Valuation Result

Final Brand Value

Sweco — Pro Services - Commercial

Valuation date: 10/29/2026

Total Brand Value

SEK 8.5B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

74/100

Royalty Rate

2.2%

Discount Rate

9.0%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.0%

-1.0%

SEK 9.8B

9.0%

SEK 8.5B

+1.0%

SEK 7.5B

Royalty Rate

2.2%

-0.5%

SEK 6.6B

2.2%

SEK 8.5B

+0.5%

SEK 10.4B

Terminal Growth

1.5%

-0.5%

SEK 8.1B

1.5%

SEK 8.5B

+0.5%

SEK 8.9B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 31.6B

Legal Protection

75/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 4.0%

Base growth: 2.0%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 2.5B

Terminal value: SEK 6.0B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 32,849,440,000	SEK 729,257,568	SEK 579,030,509	SEK 554,610,692
Y2	SEK 34,163,417,600	SEK 758,427,871	SEK 602,191,729	SEK 529,169,932
Y3	SEK 35,529,954,304	SEK 788,764,986	SEK 626,279,399	SEK 504,896,175
Y4	SEK 36,240,553,390	SEK 804,540,285	SEK 638,804,986	SEK 472,471,736
Y5	SEK 36,965,364,458	SEK 820,631,091	SEK 651,581,086	SEK 442,129,596
Explicit PV (Y1–Y5)				SEK 2,503,278,131
Terminal Value (undiscounted)				SEK 8,818,087,548
Terminal PV (discounted)				SEK 5,983,503,152
Total Brand Value				SEK 8,486,781,283

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Sweco

Prepared reference case

European architecture and engineering consultancy case anchored to Sweco Group reported 2025 net sales. It values the Sweco corporate and professional-services brand, not specialist expertise, client relationships, individual project delivery or acquired businesses before integration.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 31.586bnreported

Planning growth

4.00% for 3 years, then 2.00%estimated

Long-term growth

1.50%estimated

Royalty rate selected

2.22%estimated

Discount rate

9.00%estimated

Brand Strength

74/100 (B)estimated

Legal analysis

75/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Sweco annual report 2025 Sweco 2025 year-end report

Legal Protection

trademark Status82

scope Of Rights80

risk Profile70

litigation61

contractual Rights78

goodwill Evidence82

regulatory Compliance75

Brand Strength

marketing Investment65

quality82

availability81

distinctive Brand Codes70

mental Availability73

consideration77

trust80

choice Share76

penetration68

price Elasticity68

revenue Premium68

margin Premium71

stability78