Valuation Result

Final Brand Value

Dometic — Leisure & Tourism

Valuation date: 10/29/2026

Total Brand Value

SEK 2.2B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

74/100

Royalty Rate

1.8%

Discount Rate

11.2%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

11.2%

-1.0%

SEK 2.5B

11.2%

SEK 2.2B

+1.0%

SEK 2.0B

Royalty Rate

1.8%

-0.5%

SEK 1.6B

1.8%

SEK 2.2B

+0.5%

SEK 2.8B

Terminal Growth

1.5%

-0.5%

SEK 2.1B

1.5%

SEK 2.2B

+0.5%

SEK 2.3B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 14.0B

Legal Protection

72/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 1.0%

Base growth: 1.5%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 820.2M

Terminal value: SEK 1.4B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 14,122,830,000	SEK 261,272,355	SEK 207,450,250	SEK 196,681,717
Y2	SEK 14,264,058,300	SEK 263,885,079	SEK 209,524,752	SEK 178,560,512
Y3	SEK 14,406,698,883	SEK 266,523,929	SEK 211,620,000	SEK 162,108,899
Y4	SEK 14,622,799,366	SEK 270,521,788	SEK 214,794,300	SEK 147,901,629
Y5	SEK 14,842,141,357	SEK 274,579,615	SEK 218,016,214	SEK 134,939,488
Explicit PV (Y1–Y5)				SEK 820,192,245
Terminal Value (undiscounted)				SEK 2,269,609,349
Terminal PV (discounted)				SEK 1,404,757,549
Total Brand Value				SEK 2,224,949,794

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Dometic

Prepared reference case

Indicative value of the Dometic mobile-living name on Land Vehicles and Marine segment revenue. It is not the value of Dometic Group AB, Igloo, other acquired marks, product IP, manufacturing, channels or customer contracts.

The 2.50% Dometic name-only ceiling is an analyst cap below the broad premium-leisure policy, not an observed licence. Brand strength 74/100 selects 1.85%, about SEK 259m opening royalty. This is 16.0% of approximately SEK 1,618m combined Land Vehicles and Marine EBITA calculated from their reported segment margins, a directional 25%-of-profit check rather than name-attributable earnings. Group sales and Igloo are excluded. Behavioral and legal scores are outside-in analyst estimates, not customer research or a legal opinion. Growth and discount rate are scenarios.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 13.983bn FY2025 Land Vehicles plus Marine revenue proxyinferred

Planning growth

1.00% for 3 years, then 1.50%estimated

Long-term growth

1.50%estimated

Royalty rate selected

1.85%estimated

Discount rate

11.25%estimated

Brand Strength

74/100 (B)estimated

Legal analysis

72/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Dometic Annual and Sustainability Report 2025: segment sales, margins and brand portfolio

Legal Protection

trademark Status82

scope Of Rights70

risk Profile66

litigation68

contractual Rights70

goodwill Evidence75

regulatory Compliance70

Brand Strength

marketing Investment73

quality80

availability76

distinctive Brand Codes80

mental Availability78

consideration76

trust73

choice Share72

penetration75

price Elasticity68

revenue Premium70

margin Premium72

stability68