Valuation Result
Final Brand Value
Thule — Leisure & Tourism
Valuation date: 10/29/2026
Total Brand Value
SEK 6.9B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
78/100
Royalty Rate
5.5%
Discount Rate
9.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.5%
-1.0%
SEK 7.9B
9.5%
SEK 6.9B
+1.0%
SEK 6.1B
Royalty Rate
5.5%
-0.5%
SEK 6.2B
5.5%
SEK 6.9B
+0.5%
SEK 7.5B
Terminal Growth
2.0%
-0.5%
SEK 6.5B
2.0%
SEK 6.9B
+0.5%
SEK 7.2B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 10.4B
Legal Protection
83/100
Long-term Growth
2.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 6.0%
Base growth: 3.0%
Long-term growth: 2.0%
Value build
Value for planning period: SEK 2.0B
Terminal value: SEK 4.9B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 11,054,740,000 | SEK 603,588,804 | SEK 452,691,603 | SEK 432,608,830 |
| Y2 | SEK 11,718,024,400 | SEK 639,804,132 | SEK 479,853,099 | SEK 418,781,150 |
| Y3 | SEK 12,421,105,864 | SEK 678,192,380 | SEK 508,644,285 | SEK 405,395,451 |
| Y4 | SEK 12,793,739,040 | SEK 698,538,152 | SEK 523,903,614 | SEK 381,330,881 |
| Y5 | SEK 13,177,551,211 | SEK 719,494,296 | SEK 539,620,722 | SEK 358,694,801 |
| Explicit PV (Y1–Y5) | SEK 1,996,811,114 | |||
| Terminal Value (undiscounted) | SEK 7,338,841,820 | |||
| Terminal PV (discounted) | SEK 4,878,249,299 | |||
| Total Brand Value | SEK 6,875,060,413 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Thule
Prepared reference case
Premium outdoor and carry-solutions brand case anchored to Thule Group reported 2025 net sales.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 10.429bnreported
Planning growth
6.00% for 3 years, then 3.00%estimated
Long-term growth
2.00%estimated
Royalty rate selected
5.46%estimated
Discount rate
9.50%estimated
Brand Strength
78/100 (B+)estimated
Legal analysis
83/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status88
scope Of Rights84
risk Profile82
litigation82
contractual Rights78
goodwill Evidence86
regulatory Compliance82
Brand Strength
marketing Investment80
quality82
availability78
distinctive Brand Codes72
mental Availability79
consideration80
trust81
choice Share76
penetration74
price Elasticity75
revenue Premium80
margin Premium82
stability78