Valuation Result
Final Brand Value
Elisa — Telecoms
Valuation date: 10/29/2026
Total Brand Value
€607.9M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
76/100
Royalty Rate
2.7%
Discount Rate
8.8%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.8%
-1.0%
€694.7M
8.8%
€607.9M
+1.0%
€540.9M
Royalty Rate
2.7%
-0.5%
€493.6M
2.7%
€607.9M
+0.5%
€722.1M
Terminal Growth
1.0%
-0.5%
€580.4M
1.0%
€607.9M
+0.5%
€639.0M
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Revenue Base
€2.1B
Legal Protection
73/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 1.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: €187.8M
Terminal value: €420.0M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | €2,122,818,000 | €56,466,959 | €45,173,567 | €43,318,135 |
| Y2 | €2,144,046,180 | €57,031,628 | €45,625,303 | €40,231,096 |
| Y3 | €2,165,486,642 | €57,601,945 | €46,081,556 | €37,364,052 |
| Y4 | €2,187,141,508 | €58,177,964 | €46,542,371 | €34,701,327 |
| Y5 | €2,209,012,923 | €58,759,744 | €47,007,795 | €32,228,358 |
| Explicit PV (Y1–Y5) | €187,842,968 | |||
| Terminal Value (undiscounted) | €612,617,716 | |||
| Terminal PV (discounted) | €420,008,284 | |||
| Total Brand Value | €607,851,252 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Elisa
Prepared reference case
Indicative value of the Elisa telecom name in consumer and corporate services across Finland and Estonia. Elisa IndustriQ software, network assets, licences, subscriber contracts and enterprise value are excluded; Saunalahti-name exposure may remain within the reported telecom segments.
The EUR 2.1018bn base covers the reported Consumer and Corporate telecom segments, not the entire group and not Elisa IndustriQ. Saunalahti is also named in public group material; any material Saunalahti-name share in the telecom segments would lower the Elisa-only base. The 3.50% ceiling and selected 2.66% royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of EUR 55.9m is about 11.7% of combined reported segment EBIT EUR 479.2m. The 20% tax assumption is simplified across markets. Behavioural and legal component scores are outside-in estimates, not a cross-border survey or trademark opinion.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
EUR 2.1018bn FY2025 Consumer and Corporate segment revenueinferred
Planning growth
1.00% for 3 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
2.66%estimated
Discount rate
8.75%estimated
Brand Strength
76/100 (B+)estimated
Legal analysis
73/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status85
scope Of Rights77
risk Profile65
litigation69
contractual Rights72
goodwill Evidence78
regulatory Compliance68
Brand Strength
marketing Investment72
quality78
availability84
distinctive Brand Codes74
mental Availability82
consideration78
trust72
choice Share78
penetration83
price Elasticity60
revenue Premium67
margin Premium70
stability76