Valuation Result
Final Brand Value
Telia — Telecoms
Valuation date: 10/29/2026
Total Brand Value
SEK 33.6B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
74/100
Royalty Rate
3.7%
Discount Rate
8.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.5%
-1.0%
SEK 38.6B
8.5%
SEK 33.6B
+1.0%
SEK 29.8B
Royalty Rate
3.7%
-0.5%
SEK 29.1B
3.7%
SEK 33.6B
+0.5%
SEK 38.2B
Terminal Growth
1.0%
-0.5%
SEK 32.0B
1.0%
SEK 33.6B
+0.5%
SEK 35.4B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 81.0B
Legal Protection
76/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 1.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: SEK 10.1B
Terminal value: SEK 23.5B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 81,791,820,000 | SEK 3,026,297,340 | SEK 2,421,037,872 | SEK 2,324,270,735 |
| Y2 | SEK 82,609,738,200 | SEK 3,056,560,313 | SEK 2,445,248,251 | SEK 2,163,606,859 |
| Y3 | SEK 83,435,835,582 | SEK 3,087,125,917 | SEK 2,469,700,733 | SEK 2,014,048,781 |
| Y4 | SEK 84,270,193,938 | SEK 3,117,997,176 | SEK 2,494,397,741 | SEK 1,874,828,820 |
| Y5 | SEK 85,112,895,877 | SEK 3,149,177,147 | SEK 2,519,341,718 | SEK 1,745,232,357 |
| Explicit PV (Y1–Y5) | SEK 10,121,987,553 | |||
| Terminal Value (undiscounted) | SEK 33,927,135,135 | |||
| Terminal PV (discounted) | SEK 23,502,462,413 | |||
| Total Brand Value | SEK 33,624,449,966 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Telia
Prepared reference case
Forward-looking Telia case translated into a transparent 2026 valuation profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 80.982bnreported
Planning growth
1.00%inferred
Long-term growth
1.00%estimated
Royalty rate selected
3.70%estimated
Discount rate
8.50%estimated
Brand Strength
74/100 (B)inferred
Legal analysis
76/100inferred
Inclusion rule
Swedish domicile/originassumed
Model origin
Historical analyst modelestimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status95
scope Of Rights91
risk Profile64
litigation62
contractual Rights72
goodwill Evidence79
regulatory Compliance67
Brand Strength
marketing Investment69
quality74
availability87
distinctive Brand Codes72
mental Availability81
consideration75
trust69
choice Share75
penetration81
price Elasticity59
revenue Premium67
margin Premium65
stability77