Valuation Result

Final Brand Value

Netcompany — Technology

Valuation date: 10/30/2026

Total Brand Value

DKK 939.5M

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

67/100

Royalty Rate

1.0%

Discount Rate

10.0%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

10.0%

-1.0%

DKK 1.1B

10.0%

DKK 939.5M

+1.0%

DKK 842.4M

Royalty Rate

1.0%

-0.5%

DKK 472.1M

1.0%

DKK 939.5M

+0.5%

DKK 1.4B

Terminal Growth

1.5%

-0.5%

DKK 900.7M

1.5%

DKK 939.5M

+0.5%

DKK 983.0M

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

DKK 7.9B

Legal Protection

75/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 10.0%

Base growth: 5.0%

Long-term growth: 1.5%

Value build

Value for planning period: DKK 296.2M

Terminal value: DKK 643.2M

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	DKK 8,680,870,000	DKK 87,242,744	DKK 68,049,340	DKK 64,882,500
Y2	DKK 9,114,913,500	DKK 91,604,881	DKK 71,451,807	DKK 61,933,295
Y3	DKK 9,570,659,175	DKK 96,185,125	DKK 75,024,397	DKK 59,118,146
Y4	DKK 10,049,192,134	DKK 100,994,381	DKK 78,775,617	DKK 56,430,957
Y5	DKK 10,551,651,740	DKK 106,044,100	DKK 82,714,398	DKK 53,865,914
Explicit PV (Y1–Y5)				DKK 296,230,811
Terminal Value (undiscounted)				DKK 987,707,223
Terminal PV (discounted)				DKK 643,222,380
Total Brand Value				DKK 939,453,191

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Netcompany

Prepared reference case

Indicative value of the Netcompany name in IT services and software. Software platforms, customer contracts, staff and enterprise value are excluded.

2026 guidance of 15-20% revenue growth includes a full year of Netcompany Banking Services; year one uses 10% as a cautious midpoint between organic and reported growth. EBIT is depressed by integration costs. The 1.50% name-only ceiling and 1.005% selected royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of DKK 79.3m is about 14.1% of DKK 561.8m FY2025 EBIT after DKK 355.3m special items. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or customer survey.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

DKK 7.892bn FY2025 group revenuereported

Planning growth

10.00% for 1 years, then 5.00%estimated

Long-term growth

1.50%estimated

Royalty rate selected

1.00%estimated

Discount rate

10.00%estimated

Brand Strength

67/100 (B-)estimated

Legal analysis

75/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Netcompany Interim report for the 12 months ended 31 Dec 2025 and Annual Report 2025 (company announcement 7/2026, 3 Feb 2026)

Legal Protection

trademark Status82

scope Of Rights76

risk Profile70

litigation72

contractual Rights74

goodwill Evidence74

regulatory Compliance74

Brand Strength

marketing Investment60

quality76

availability72

distinctive Brand Codes64

mental Availability66

consideration72

trust74

choice Share70

penetration64

price Elasticity58

revenue Premium62

margin Premium62

stability66