Valuation Result
Final Brand Value
Ellevio — Utilities
Valuation date: 10/29/2026
Total Brand Value
SEK 164.3M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
62/100
Royalty Rate
0.2%
Discount Rate
8.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.0%
-1.0%
SEK 190.8M
8.0%
SEK 164.3M
+1.0%
SEK 144.4M
Royalty Rate
0.2%
-0.5%
N/A
0.2%
SEK 164.3M
+0.5%
SEK 694.2M
Terminal Growth
1.0%
-0.5%
SEK 155.9M
1.0%
SEK 164.3M
+0.5%
SEK 173.9M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 8.9B
Legal Protection
69/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 1.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: SEK 46.8M
Terminal value: SEK 117.5M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 8,991,020,000 | SEK 13,936,081 | SEK 11,065,248 | SEK 10,647,541 |
| Y2 | SEK 9,080,930,200 | SEK 14,075,442 | SEK 11,175,901 | SEK 9,957,425 |
| Y3 | SEK 9,171,739,502 | SEK 14,216,196 | SEK 11,287,660 | SEK 9,312,038 |
| Y4 | SEK 9,263,456,897 | SEK 14,358,358 | SEK 11,400,536 | SEK 8,708,481 |
| Y5 | SEK 9,356,091,466 | SEK 14,501,942 | SEK 11,514,542 | SEK 8,144,044 |
| Explicit PV (Y1–Y5) | SEK 46,769,529 | |||
| Terminal Value (undiscounted) | SEK 166,138,863 | |||
| Terminal PV (discounted) | SEK 117,507,259 | |||
| Total Brand Value | SEK 164,276,788 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Ellevio
Prepared reference case
Hypothetical name-only scenario for Ellevio on reported regulated network revenue. Grid assets, concessions, mandatory local network access, regulated returns and enterprise value are excluded; customers generally cannot choose a local grid operator.
This SEK value is a hypothetical upper-bound name-use scenario, not evidence of a feasible trademark licence. The 0.25% ceiling and 0.155% selected royalty are analyst assumptions, not an observed licence. Opening rent is about SEK 14m, less than 1% of reported operating profit, but profit is dominated by regulated network assets. The name may have little incremental value apart from the concession; legal and behavioral scores are outside-in estimates, not a rights opinion or customer-choice survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 8.902bn FY2025 group turnoverreported
Planning growth
1.00% for 3 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
0.15%estimated
Discount rate
8.00%estimated
Brand Strength
62/100 (C+)estimated
Legal analysis
69/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status79
scope Of Rights71
risk Profile60
litigation67
contractual Rights69
goodwill Evidence71
regulatory Compliance63
Brand Strength
marketing Investment62
quality75
availability76
distinctive Brand Codes61
mental Availability70
consideration60
trust65
choice Share50
penetration70
price Elasticity50
revenue Premium48
margin Premium58
stability68