Valuation Result
Final Brand Value
Vattenfall — Utilities
Valuation date: 10/29/2026
Total Brand Value
SEK 24.1B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
72/100
Royalty Rate
1.2%
Discount Rate
8.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.5%
-1.0%
SEK 28.0B
8.5%
SEK 24.1B
+1.0%
SEK 21.2B
Royalty Rate
1.2%
-0.5%
SEK 13.6B
1.2%
SEK 24.1B
+0.5%
SEK 34.6B
Terminal Growth
1.5%
-0.5%
SEK 22.9B
1.5%
SEK 24.1B
+0.5%
SEK 25.5B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 166.2B
Legal Protection
76/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 3.0%
Base growth: 2.0%
Long-term growth: 1.5%
Value build
Value for planning period: SEK 6.8B
Terminal value: SEK 17.4B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 171,168,490,000 | SEK 1,971,861,005 | SEK 1,565,657,638 | SEK 1,503,079,570 |
| Y2 | SEK 176,303,544,700 | SEK 2,031,016,835 | SEK 1,612,627,367 | SEK 1,426,886,860 |
| Y3 | SEK 181,592,651,041 | SEK 2,091,947,340 | SEK 1,661,006,188 | SEK 1,354,556,439 |
| Y4 | SEK 185,224,504,062 | SEK 2,133,786,287 | SEK 1,694,226,312 | SEK 1,273,408,131 |
| Y5 | SEK 188,928,994,143 | SEK 2,176,462,013 | SEK 1,728,110,838 | SEK 1,197,121,229 |
| Explicit PV (Y1–Y5) | SEK 6,755,052,229 | |||
| Terminal Value (undiscounted) | SEK 25,057,678,744 | |||
| Terminal PV (discounted) | SEK 17,358,307,413 | |||
| Total Brand Value | SEK 24,113,359,642 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Vattenfall
Prepared reference case
European customer-energy case anchored to Vattenfall Customers & Solutions reported 2025 external net sales. It values the customer-facing Vattenfall energy brand, not power-generation assets, regulated distribution networks, wind assets, commodity exposure or public-policy value.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 166.183bnreported
Planning growth
3.00% for 3 years, then 2.00%estimated
Long-term growth
1.50%estimated
Royalty rate selected
1.15%estimated
Discount rate
8.50%estimated
Brand Strength
72/100 (B)estimated
Legal analysis
76/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status84
scope Of Rights80
risk Profile68
litigation72
contractual Rights76
goodwill Evidence82
regulatory Compliance70
Brand Strength
marketing Investment66
quality78
availability84
distinctive Brand Codes72
mental Availability74
consideration78
trust70
choice Share74
penetration78
price Elasticity55
revenue Premium62
margin Premium60
stability82