Valuation Result

Final Brand Value

Stockholm Exergi — Utilities

Valuation date: 10/29/2026

Total Brand Value

SEK 791.8M

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

67/100

Royalty Rate

0.8%

Discount Rate

8.5%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

8.5%

-1.0%

SEK 909.4M

8.5%

SEK 791.8M

+1.0%

SEK 701.9M

Royalty Rate

0.8%

-0.5%

SEK 319.1M

0.8%

SEK 791.8M

+0.5%

SEK 1.3B

Terminal Growth

1.0%

-0.5%

SEK 754.7M

1.0%

SEK 791.8M

+0.5%

SEK 834.3M

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 8.5B

Legal Protection

71/100

Long-term Growth

1.0%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 1.0%

Base growth: 1.0%

Long-term growth: 1.0%

Value build

Value for planning period: SEK 238.4M

Terminal value: SEK 553.5M

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 8,573,890,000	SEK 71,806,329	SEK 57,014,225	SEK 54,735,413
Y2	SEK 8,659,628,900	SEK 72,524,392	SEK 57,584,367	SEK 50,951,868
Y3	SEK 8,746,225,189	SEK 73,249,636	SEK 58,160,211	SEK 47,429,858
Y4	SEK 8,833,687,441	SEK 73,982,132	SEK 58,741,813	SEK 44,151,305
Y5	SEK 8,922,024,315	SEK 74,721,954	SEK 59,329,231	SEK 41,099,379
Explicit PV (Y1–Y5)				SEK 238,367,823
Terminal Value (undiscounted)				SEK 798,969,111
Terminal PV (discounted)				SEK 553,473,112
Total Brand Value				SEK 791,840,935

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Stockholm Exergi

Prepared reference case

Indicative value of the Stockholm Exergi service name on 2025 heating and cooling group sales. Physical networks, generation, local infrastructure advantages, BECCS and enterprise value are excluded.

The 1.25% name-only ceiling and 0.8375% selected royalty are analyst assumptions, not an observed licence. Opening rent is about SEK 71m, 5.4% of FY2025 operating profit, but this does not isolate name-created earnings from the local district-heating system. Legal and behavioral component scores are outside-in estimates, not a legal opinion or measured customer-choice findings.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 8.489bn FY2025 group salesreported

Planning growth

1.00% for 3 years, then 1.00%estimated

Long-term growth

1.00%estimated

Royalty rate selected

0.84%estimated

Discount rate

8.50%estimated

Brand Strength

67/100 (B-)estimated

Legal analysis

71/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Stockholm Exergi FY2025 closing release: sales and operating profit

Legal Protection

trademark Status80

scope Of Rights72

risk Profile65

litigation70

contractual Rights70

goodwill Evidence75

regulatory Compliance68

Brand Strength

marketing Investment65

quality76

availability75

distinctive Brand Codes62

mental Availability74

consideration65

trust66

choice Share60

penetration72

price Elasticity54

revenue Premium60

margin Premium65

stability70