Valuation Result

Final Brand Value

Alfa Laval — Engineering & Construction

Valuation date: 10/29/2026

Total Brand Value

SEK 7.6B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

76/100

Royalty Rate

1.1%

Discount Rate

9.2%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.2%

-1.0%

SEK 8.7B

9.2%

SEK 7.6B

+1.0%

SEK 6.8B

Royalty Rate

1.1%

-0.5%

SEK 4.3B

1.1%

SEK 7.6B

+0.5%

SEK 10.9B

Terminal Growth

1.5%

-0.5%

SEK 7.3B

1.5%

SEK 7.6B

+0.5%

SEK 8.0B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 59.2B

Legal Protection

74/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 2.5%

Base growth: 2.0%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 2.3B

Terminal value: SEK 5.3B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 60,703,472,500	SEK 692,019,586	SEK 549,463,552	SEK 525,688,173
Y2	SEK 62,221,059,312	SEK 709,320,076	SEK 563,200,140	SEK 493,208,673
Y3	SEK 63,776,585,795	SEK 727,053,078	SEK 577,280,144	SEK 462,735,911
Y4	SEK 65,052,117,511	SEK 741,594,140	SEK 588,825,747	SEK 432,028,115
Y5	SEK 66,353,159,861	SEK 756,426,022	SEK 600,602,262	SEK 403,358,131
Explicit PV (Y1–Y5)				SEK 2,317,019,002
Terminal Value (undiscounted)				SEK 7,865,972,502
Terminal PV (discounted)				SEK 5,282,703,991
Total Brand Value				SEK 7,599,722,993

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Alfa Laval

Prepared reference case

Indicative value of the Alfa Laval corporate and product name. Framo, StormGeo, Desmet, Tranter and other separately marketed names are outside the name perimeter, as are process patents, equipment, technology, installed systems and service contracts. This is not a group valuation. The estimate uses a 1.14% analyst-selected royalty on an allocated FY2025 sales exposure, not a quoted licence fee or the value of the company.

The 85% name exposure is an analyst allocation, not a reported sales-by-brand schedule. Technology and service economics are separate from the trademark. The opening hypothetical royalty of SEK 675.1m is 5.7% of FY2025 group operating income of SEK 11,749m. This is a directional 25%-of-profit capacity check, not a matched trademark-profit test or a royalty-setting rule. Brand-strength and legal component scores are outside-in analyst judgments, not customer-survey findings or a legal title opinion.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue perimeter

SEK 59222.9minferred

Brand strength

76/100estimated

Royalty and capacity

1.14%; SEK 675.1m opening royaltyestimated

Legal and discount rate

74/100; 9.25%estimated

Forecast

2.50% for three years, then 2.00%; terminal 1.50%assumed

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Alfa Laval Annual and Sustainability Report 2025: sales and operating income Alfa Laval trademark terms

Legal Protection

trademark Status77

scope Of Rights70

risk Profile70

litigation75

contractual Rights68

goodwill Evidence82

regulatory Compliance79

Brand Strength

marketing Investment70

quality85

availability78

distinctive Brand Codes72

mental Availability73

consideration80

trust83

choice Share77

penetration73

price Elasticity75

revenue Premium70

margin Premium77

stability81