Valuation Result
Final Brand Value
SKF — Engineering & Construction
Valuation date: 10/29/2026
Total Brand Value
SEK 17.7B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
68/100
Royalty Rate
1.4%
Discount Rate
8.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
8.5%
-1.0%
SEK 20.9B
8.5%
SEK 17.7B
+1.0%
SEK 15.4B
Royalty Rate
1.4%
-0.5%
SEK 11.2B
1.4%
SEK 17.7B
+0.5%
SEK 24.2B
Terminal Growth
2.0%
-0.5%
SEK 16.7B
2.0%
SEK 17.7B
+0.5%
SEK 18.9B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 91.6B
Legal Protection
75/100
Long-term Growth
2.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 12.9%
Base growth: 3.0%
Long-term growth: 2.0%
Value build
Value for planning period: SEK 4.6B
Terminal value: SEK 13.1B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 103,397,207,000 | SEK 1,406,202,015 | SEK 1,068,713,532 | SEK 1,025,997,823 |
| Y2 | SEK 106,499,123,210 | SEK 1,448,388,076 | SEK 1,100,774,937 | SEK 973,988,717 |
| Y3 | SEK 109,694,096,906 | SEK 1,491,839,718 | SEK 1,133,798,186 | SEK 924,616,017 |
| Y4 | SEK 112,984,919,813 | SEK 1,536,594,909 | SEK 1,167,812,131 | SEK 877,746,080 |
| Y5 | SEK 116,374,467,408 | SEK 1,582,692,757 | SEK 1,202,846,495 | SEK 833,252,039 |
| Explicit PV (Y1–Y5) | SEK 4,635,600,676 | |||
| Terminal Value (undiscounted) | SEK 18,875,437,308 | |||
| Terminal PV (discounted) | SEK 13,075,647,387 | |||
| Total Brand Value | SEK 17,711,248,062 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
SKF
Prepared reference case
Forward-looking SKF case translated into a transparent 2026 valuation profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 91.583bnreported
Planning growth
12.90%inferred
Long-term growth
2.00%estimated
Royalty rate selected
1.36%estimated
Discount rate
8.50%estimated
Brand Strength
68/100 (B-)inferred
Legal analysis
75/100inferred
Inclusion rule
Swedish domicile/originassumed
Model origin
Historical analyst modelestimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status92
scope Of Rights88
risk Profile66
litigation62.5
contractual Rights71
goodwill Evidence77
regulatory Compliance67.5
Brand Strength
marketing Investment59
quality77
availability65
distinctive Brand Codes61
mental Availability65
consideration71
trust75
choice Share63
penetration61
price Elasticity63
revenue Premium71
margin Premium73
stability77