Valuation Result
Final Brand Value
Atlas Copco — Engineering & Construction
Valuation date: 10/29/2026
Total Brand Value
SEK 54.3B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
70/100
Royalty Rate
1.4%
Discount Rate
7.2%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
7.2%
-1.0%
SEK 67.3B
7.2%
SEK 54.3B
+1.0%
SEK 45.5B
Royalty Rate
1.4%
-0.5%
SEK 34.9B
1.4%
SEK 54.3B
+0.5%
SEK 73.7B
Terminal Growth
2.0%
-0.5%
SEK 50.3B
2.0%
SEK 54.3B
+0.5%
SEK 59.2B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 168.3B
Legal Protection
75/100
Long-term Growth
2.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 10.9%
Base growth: 10.0%
Long-term growth: 2.0%
Value build
Value for planning period: SEK 10.6B
Terminal value: SEK 43.7B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 186,692,387,000 | SEK 2,613,693,418 | SEK 2,064,817,800 | SEK 1,994,271,775 |
| Y2 | SEK 207,041,857,183 | SEK 2,898,586,001 | SEK 2,289,882,940 | SEK 2,063,103,917 |
| Y3 | SEK 227,746,042,901 | SEK 3,188,444,601 | SEK 2,518,871,234 | SEK 2,116,990,960 |
| Y4 | SEK 250,520,647,191 | SEK 3,507,289,061 | SEK 2,770,758,358 | SEK 2,172,285,500 |
| Y5 | SEK 275,572,711,911 | SEK 3,858,017,967 | SEK 3,047,834,194 | SEK 2,229,024,300 |
| Explicit PV (Y1–Y5) | SEK 10,575,676,451 | |||
| Terminal Value (undiscounted) | SEK 59,784,439,954 | |||
| Terminal PV (discounted) | SEK 43,723,168,959 | |||
| Total Brand Value | SEK 54,298,845,411 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Atlas Copco
Prepared reference case
Forward-looking Atlas Copco case translated into a transparent 2026 valuation profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 168.343bnreported
Planning growth
10.90%inferred
Long-term growth
2.00%estimated
Royalty rate selected
1.40%estimated
Discount rate
7.20%estimated
Brand Strength
70/100 (B)inferred
Legal analysis
75/100inferred
Inclusion rule
Swedish domicile/originassumed
Model origin
Historical analyst modelestimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status93
scope Of Rights89
risk Profile66
litigation63.5
contractual Rights71
goodwill Evidence78
regulatory Compliance67.5
Brand Strength
marketing Investment63
quality83
availability65
distinctive Brand Codes63
mental Availability67
consideration74
trust79
choice Share65
penetration61
price Elasticity67
revenue Premium75
margin Premium77
stability81