Valuation Result

Final Brand Value

Skanska — Engineering & Construction

Valuation date: 10/29/2026

Total Brand Value

SEK 26.9B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

74/100

Royalty Rate

1.5%

Discount Rate

9.5%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.5%

-1.0%

SEK 30.6B

9.5%

SEK 26.9B

+1.0%

SEK 24.0B

Royalty Rate

1.5%

-0.5%

SEK 17.8B

1.5%

SEK 26.9B

+0.5%

SEK 36.0B

Terminal Growth

1.5%

-0.5%

SEK 25.7B

1.5%

SEK 26.9B

+0.5%

SEK 28.2B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 164.3B

Legal Protection

78/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 3.0%

Base growth: 2.0%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 8.4B

Terminal value: SEK 18.5B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 169,231,060,000	SEK 2,504,619,688	SEK 1,988,668,032	SEK 1,900,444,857
Y2	SEK 174,307,991,800	SEK 2,579,758,279	SEK 2,048,328,073	SEK 1,787,633,388
Y3	SEK 179,537,231,554	SEK 2,657,151,027	SEK 2,109,777,915	SEK 1,681,518,471
Y4	SEK 183,127,976,185	SEK 2,710,294,048	SEK 2,151,973,474	SEK 1,566,346,259
Y5	SEK 186,790,535,709	SEK 2,764,499,928	SEK 2,195,012,943	SEK 1,459,062,535
Explicit PV (Y1–Y5)				SEK 8,395,005,510
Terminal Value (undiscounted)				SEK 27,849,296,340
Terminal PV (discounted)				SEK 18,511,902,197
Total Brand Value				SEK 26,906,907,707

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Skanska

Prepared reference case

Global construction-delivery brand case anchored to Skanska 2025 external Construction revenue. It values the Skanska corporate and project-delivery brand, not the value of individual projects, development gains, land banks, investment properties, machinery or subcontractor relationships.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 164.302bnreported

Planning growth

3.00% for 3 years, then 2.00%estimated

Long-term growth

1.50%estimated

Royalty rate selected

1.48%estimated

Discount rate

9.50%estimated

Brand Strength

74/100 (B)estimated

Legal analysis

78/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Skanska annual and sustainability report 2025 Skanska year-end report 2025

Legal Protection

trademark Status88

scope Of Rights84

risk Profile68

litigation70

contractual Rights78

goodwill Evidence84

regulatory Compliance74

Brand Strength

marketing Investment70

quality81

availability84

distinctive Brand Codes72

mental Availability73

consideration76

trust75

choice Share74

penetration70

price Elasticity62

revenue Premium74

margin Premium72

stability76