Valuation Result

Final Brand Value

ASSA ABLOY — Engineering & Construction

Valuation date: 10/29/2026

Total Brand Value

SEK 9.8B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

76/100

Royalty Rate

1.1%

Discount Rate

9.2%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

9.2%

-1.0%

SEK 11.2B

9.2%

SEK 9.8B

+1.0%

SEK 8.7B

Royalty Rate

1.1%

-0.5%

SEK 5.5B

1.1%

SEK 9.8B

+0.5%

SEK 14.1B

Terminal Growth

1.5%

-0.5%

SEK 9.3B

1.5%

SEK 9.8B

+0.5%

SEK 10.3B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 76.2B

Legal Protection

73/100

Long-term Growth

1.5%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 2.5%

Base growth: 2.0%

Long-term growth: 1.5%

Value build

Value for planning period: SEK 3.0B

Terminal value: SEK 6.8B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 78,109,612,500	SEK 890,449,583	SEK 707,016,969	SEK 676,424,227
Y2	SEK 80,062,352,813	SEK 912,710,822	SEK 724,692,393	SEK 634,631,542
Y3	SEK 82,063,911,633	SEK 935,528,593	SEK 742,809,703	SEK 595,421,006
Y4	SEK 83,705,189,865	SEK 954,239,164	SEK 757,665,897	SEK 555,908,044
Y5	SEK 85,379,293,663	SEK 973,323,948	SEK 772,819,215	SEK 519,017,216
Explicit PV (Y1–Y5)				SEK 2,981,402,035
Terminal Value (undiscounted)				SEK 10,121,464,865
Terminal PV (discounted)				SEK 6,797,468,821
Total Brand Value				SEK 9,778,870,856

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

ASSA ABLOY

Prepared reference case

Indicative value of the ASSA ABLOY corporate and commercial name across access solutions and entrance automation. The value excludes Yale, HID and other separate names, access technology, patents, software, distribution and customer contracts. It is not the value of the group or its complete brand portfolio. The estimate uses a 1.14% analyst-selected royalty on an allocated FY2025 sales exposure, not a quoted licence fee or the value of the company.

The 50% exposure is not a reported sales-by-brand split. The multi-brand architecture makes this allocation material to the result. The opening hypothetical royalty of SEK 868.7m is 3.5% of FY2025 group adjusted operating income of SEK 24,664m. This is a directional 25%-of-profit capacity check, not a matched trademark-profit test or a royalty-setting rule. Brand-strength and legal component scores are outside-in analyst judgments, not customer-survey findings or a legal title opinion.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue perimeter

SEK 76204.5minferred

Brand strength

76/100estimated

Royalty and capacity

1.14%; SEK 868.7m opening royaltyestimated

Legal and discount rate

73/100; 9.25%estimated

Forecast

2.50% for three years, then 2.00%; terminal 1.50%assumed

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

ASSA ABLOY Annual Report 2025: sales, operating income and brand portfolio ASSA ABLOY group brand architecture

Legal Protection

trademark Status75

scope Of Rights70

risk Profile68

litigation72

contractual Rights65

goodwill Evidence80

regulatory Compliance80

Brand Strength

marketing Investment75

quality82

availability78

distinctive Brand Codes76

mental Availability75

consideration80

trust78

choice Share77

penetration70

price Elasticity70

revenue Premium68

margin Premium75

stability78