Valuation Result
Final Brand Value
Autoliv — Automobiles
Valuation date: 10/29/2026
Total Brand Value
$1.5B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
75/100
Royalty Rate
1.5%
Discount Rate
10.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.5%
-1.0%
$1.7B
10.5%
$1.5B
+1.0%
$1.4B
Royalty Rate
1.5%
-0.5%
$1.0B
1.5%
$1.5B
+0.5%
$2.1B
Terminal Growth
1.5%
-0.5%
$1.5B
1.5%
$1.5B
+0.5%
$1.6B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
$10.8B
Legal Protection
76/100
Long-term Growth
1.5%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 2.0%
Base growth: 1.5%
Long-term growth: 1.5%
Value build
Value for planning period: $531.8M
Terminal value: $1.0B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | $11,031,300,000 | $165,469,500 | $130,720,905 | $124,355,188 |
| Y2 | $11,251,926,000 | $168,778,890 | $133,335,323 | $114,789,404 |
| Y3 | $11,476,964,520 | $172,154,468 | $136,002,030 | $105,959,450 |
| Y4 | $11,649,118,988 | $174,736,785 | $138,042,060 | $97,329,268 |
| Y5 | $11,823,855,773 | $177,357,837 | $140,112,691 | $89,401,998 |
| Explicit PV (Y1–Y5) | $531,835,307 | |||
| Terminal Value (undiscounted) | $1,580,159,792 | |||
| Terminal PV (discounted) | $1,008,255,862 | |||
| Total Brand Value | $1,540,091,169 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Autoliv
Prepared reference case
Indicative value of the Autoliv automotive-safety house name on a group-revenue exposure proxy, not the value of Autoliv Inc., its engineering, safety products, patents, OEM qualification or supply agreements.
The 2.00% safety-components house-name ceiling is below the general vehicle-brand policy and is not an observed name licence; parts-policy records contain technology rights. Strength 75/100 selects 1.50%, or USD 162m opening hypothetical royalty. This is 14.9% of USD 1,088m FY2025 operating income, a directional 25%-of-profit diagnostic. The 21% tax rate is illustrative, not Autoliv's effective rate. Brand-strength and legal scores are outside-in estimates, not customer research or a legal opinion. Growth and discount rate are scenarios.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
USD 10.815bn FY2025 group-revenue proxyinferred
Planning growth
2.00% for 3 years, then 1.50%estimated
Long-term growth
1.50%estimated
Royalty rate selected
1.50%estimated
Discount rate
10.50%estimated
Brand Strength
75/100 (B+)estimated
Legal analysis
76/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status84
scope Of Rights80
risk Profile68
litigation70
contractual Rights77
goodwill Evidence79
regulatory Compliance72
Brand Strength
marketing Investment61
quality88
availability78
distinctive Brand Codes70
mental Availability75
consideration79
trust83
choice Share72
penetration75
price Elasticity67
revenue Premium70
margin Premium77
stability75