Valuation Result
Final Brand Value
Volvo — Automobiles
Valuation date: 10/29/2026
Total Brand Value
SEK 124.6B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
77/100
Royalty Rate
2.3%
Discount Rate
10.9%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.9%
-1.0%
SEK 142.2B
10.9%
SEK 124.6B
+1.0%
SEK 111.0B
Royalty Rate
2.3%
-0.5%
SEK 97.7B
2.3%
SEK 124.6B
+0.5%
SEK 151.6B
Terminal Growth
3.0%
-0.5%
SEK 119.0B
3.0%
SEK 124.6B
+0.5%
SEK 131.0B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 479.2B
Legal Protection
75/100
Long-term Growth
3.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 5.3%
Base growth: 4.8%
Long-term growth: 3.0%
Value build
Value for planning period: SEK 37.5B
Terminal value: SEK 87.2B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 504,358,000,000 | SEK 11,650,669,800 | SEK 8,761,303,690 | SEK 8,319,608,366 |
| Y2 | SEK 530,836,795,000 | SEK 12,262,329,965 | SEK 9,221,272,133 | SEK 7,895,748,104 |
| Y3 | SEK 558,705,726,738 | SEK 12,906,102,288 | SEK 9,705,388,920 | SEK 7,493,482,310 |
| Y4 | SEK 585,244,248,758 | SEK 13,519,142,146 | SEK 10,166,394,894 | SEK 7,077,925,959 |
| Y5 | SEK 613,043,350,574 | SEK 14,161,301,398 | SEK 10,649,298,651 | SEK 6,685,414,579 |
| Explicit PV (Y1–Y5) | SEK 37,472,179,318 | |||
| Terminal Value (undiscounted) | SEK 138,844,583,205 | |||
| Terminal PV (discounted) | SEK 87,163,824,693 | |||
| Total Brand Value | SEK 124,636,004,012 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Volvo
Prepared reference case
Forward-looking Volvo case translated into a transparent 2026 valuation profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 479.2bnreported
Planning growth
5.25%inferred
Long-term growth
3.00%estimated
Royalty rate selected
2.31%estimated
Discount rate
10.90%estimated
Brand Strength
77/100 (B+)inferred
Legal analysis
75/100inferred
Inclusion rule
Swedish domicile/originassumed
Model origin
Historical analyst modelestimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status93
scope Of Rights89
risk Profile68
litigation62.5
contractual Rights68
goodwill Evidence78
regulatory Compliance68.5
Brand Strength
marketing Investment72
quality85
availability77
distinctive Brand Codes82
mental Availability80
consideration79
trust83
choice Share72
penetration69
price Elasticity70
revenue Premium78
margin Premium75
stability80