Valuation Result
Final Brand Value
Polestar — Automobiles
Valuation date: 10/29/2026
Total Brand Value
$143.9M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
66/100
Royalty Rate
0.7%
Discount Rate
15.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
15.0%
-1.0%
$155.3M
15.0%
$143.9M
+1.0%
$134.1M
Royalty Rate
0.7%
-0.5%
$34.9M
0.7%
$143.9M
+0.5%
$252.9M
Terminal Growth
2.0%
-0.5%
$140.5M
2.0%
$143.9M
+0.5%
$147.5M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
$3.1B
Legal Protection
67/100
Long-term Growth
2.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 4.0%
Base growth: 3.0%
Long-term growth: 2.0%
Value build
Value for planning period: $63.9M
Terminal value: $80.0M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | $3,180,320,000 | $20,990,112 | $16,666,149 | $15,541,265 |
| Y2 | $3,307,532,800 | $21,829,716 | $17,332,795 | $14,054,712 |
| Y3 | $3,439,834,112 | $22,702,905 | $18,026,107 | $12,710,350 |
| Y4 | $3,543,029,135 | $23,383,992 | $18,566,890 | $11,384,055 |
| Y5 | $3,649,320,009 | $24,085,512 | $19,123,897 | $10,196,155 |
| Explicit PV (Y1–Y5) | $63,886,538 | |||
| Terminal Value (undiscounted) | $150,049,266 | |||
| Terminal PV (discounted) | $80,000,727 | |||
| Total Brand Value | $143,887,265 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Polestar
Prepared reference case
Conditional indicative value of the Polestar vehicle name on reported FY2025 group revenue under an assumed return to sustainable profitability. It excludes vehicle engineering, production, distribution, financing, technology and equity value.
This is a turnaround scenario, not a currently earnings-supported licence value. The 1.00% analyst ceiling and 66/100 BSI produce a 0.660% selected royalty, about USD 20.2m on reported revenue. Current losses do not fund it; an illustrative normalized 3% EBIT margin would put the royalty near 22% of EBIT. The DCF begins royalties in forecast year 1 and does not model the date or financing of break-even. Legal and behavioral scores are outside-in estimates, not a rights opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
USD 3.058bn reported FY2025 revenuereported
Planning growth
4.00% for 3 years, then 3.00%estimated
Long-term growth
2.00%estimated
Royalty rate selected
0.66%estimated
Discount rate
15.00%estimated
Brand Strength
66/100 (B-)estimated
Legal analysis
67/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status78
scope Of Rights72
risk Profile55
litigation68
contractual Rights60
goodwill Evidence70
regulatory Compliance64
Brand Strength
marketing Investment76
quality67
availability72
distinctive Brand Codes84
mental Availability77
consideration72
trust62
choice Share65
penetration66
price Elasticity58
revenue Premium62
margin Premium45
stability43