Valuation Result

Final Brand Value

Scania — Automobiles

Valuation date: 10/29/2026

Total Brand Value

SEK 38.1B

This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.

Brand Strength

75/100

Royalty Rate

2.3%

Discount Rate

10.9%

Benchmark recommendation not unlocked for this result

Sensitivity snapshot

Quick decision check for discount rate, royalty rate and long-term growth.

Variable

Lower input

Current

Higher input

WACC (Discount Rate)

10.9%

-1.0%

SEK 42.2B

10.9%

SEK 38.1B

+1.0%

SEK 34.8B

Royalty Rate

2.3%

-0.5%

SEK 29.6B

2.3%

SEK 38.1B

+0.5%

SEK 46.6B

Terminal Growth

1.0%

-0.5%

SEK 36.8B

1.0%

SEK 38.1B

+0.5%

SEK 39.5B

Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.

Revenue Base

SEK 198.5B

Legal Protection

77/100

Long-term Growth

1.0%

Recommendation basis

Brand-strength range • Pro

This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.

This valuation uses benchmark support informed by external market references and curated internal calibration.

Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.

Forecast profile

5 years explicit forecast

High growth: 1.0%

Base growth: 1.0%

Long-term growth: 1.0%

Value build

Value for planning period: SEK 14.2B

Terminal value: SEK 23.9B

How the valuation is built

Valuation Build

Royalty Relief DCF

Year	Revenue	Royalty	After Tax	PV
Y1	SEK 200,464,800,000	SEK 4,510,458,000	SEK 3,581,303,652	SEK 3,400,755,520
Y2	SEK 202,469,448,000	SEK 4,555,562,580	SEK 3,617,116,689	SEK 3,097,171,952
Y3	SEK 204,494,142,480	SEK 4,601,118,206	SEK 3,653,287,855	SEK 2,820,689,121
Y4	SEK 206,539,083,905	SEK 4,647,129,388	SEK 3,689,820,734	SEK 2,568,887,760
Y5	SEK 208,604,474,744	SEK 4,693,600,682	SEK 3,726,718,941	SEK 2,339,564,568
Explicit PV (Y1–Y5)				SEK 14,227,068,922
Terminal Value (undiscounted)				SEK 38,020,138,735
Terminal PV (discounted)				SEK 23,868,333,206
Total Brand Value				SEK 38,095,402,128

Supporting context

This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.

Reference case

Scania

Prepared reference case

Indicative value of the Scania commercial-vehicle name on Scania sales, not TRATON group sales or the value of Scania as a company. Vehicle engineering, manufacturing, patents, dealer and service systems, and finance economics are outside the trademark value claim.

The 3.00% name-only royalty ceiling and 75/100 strength score imply 2.25%, not an observed licence. The SEK 4,466m opening hypothetical royalty is 20.9% of SEK 21,332m FY2025 adjusted operating result; this is a directional 25%-of-profit capacity check, not a matched trademark-profit test. Strength and legal components are outside-in analyst estimates, not customer-survey findings; this is not a legal opinion. The 10.90% discount rate and growth path are valuation scenarios, not management guidance.

Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.

Key inputs

Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice

Revenue base

SEK 198.480bn FY2025 Scania salesreported

Planning growth

1.00% for 3 years, then 1.00%estimated

Long-term growth

1.00%estimated

Royalty rate selected

2.25%estimated

Discount rate

10.90%estimated

Brand Strength

75/100 (B+)estimated

Legal analysis

77/100estimated

Company disclosures

These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.

Scania Annual Update 2025: sales and adjusted operating result

Legal Protection

trademark Status88

scope Of Rights82

risk Profile70

litigation70

contractual Rights75

goodwill Evidence83

regulatory Compliance72

Brand Strength

marketing Investment72

quality83

availability72

distinctive Brand Codes78

mental Availability78

consideration77

trust81

choice Share70

penetration72

price Elasticity68

revenue Premium72

margin Premium74

stability74