Valuation Result
Final Brand Value
Avanza — Banks
Valuation date: 10/29/2026
Total Brand Value
SEK 1.8B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
73/100
Royalty Rate
3.3%
Discount Rate
9.5%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.5%
-1.0%
SEK 2.1B
9.5%
SEK 1.8B
+1.0%
SEK 1.6B
Royalty Rate
3.3%
-0.5%
SEK 1.6B
3.3%
SEK 1.8B
+0.5%
SEK 2.1B
Terminal Growth
2.0%
-0.5%
SEK 1.7B
2.0%
SEK 1.8B
+0.5%
SEK 1.9B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 4.5B
Legal Protection
76/100
Long-term Growth
2.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 7.0%
Base growth: 3.0%
Long-term growth: 2.0%
Value build
Value for planning period: SEK 529.4M
Terminal value: SEK 1.3B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 4,809,650,000 | SEK 157,997,003 | SEK 118,497,752 | SEK 113,240,832 |
| Y2 | SEK 5,146,325,500 | SEK 169,056,793 | SEK 126,792,595 | SEK 110,655,425 |
| Y3 | SEK 5,506,568,285 | SEK 180,890,768 | SEK 135,668,076 | SEK 108,129,045 |
| Y4 | SEK 5,671,765,334 | SEK 186,317,491 | SEK 139,738,118 | SEK 101,710,426 |
| Y5 | SEK 5,841,918,294 | SEK 191,907,016 | SEK 143,930,262 | SEK 95,672,821 |
| Explicit PV (Y1–Y5) | SEK 529,408,549 | |||
| Terminal Value (undiscounted) | SEK 1,957,451,563 | |||
| Terminal PV (discounted) | SEK 1,301,150,365 | |||
| Total Brand Value | SEK 1,830,558,914 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Avanza
Prepared reference case
Digital savings and investment bank case anchored to reported 2025 operating income and a high-growth online finance profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 4.495bnreported
Planning growth
7.00% for 3 years, then 3.00%estimated
Long-term growth
2.00%estimated
Royalty rate selected
3.28%estimated
Discount rate
9.50%estimated
Brand Strength
73/100 (B)estimated
Legal analysis
76/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status80
scope Of Rights78
risk Profile72
litigation76
contractual Rights74
goodwill Evidence78
regulatory Compliance76
Brand Strength
marketing Investment72
quality76
availability74
distinctive Brand Codes70
mental Availability75
consideration77
trust73
choice Share72
penetration70
price Elasticity66
revenue Premium75
margin Premium76
stability70