Valuation Result
Final Brand Value
Swedbank — Banks
Valuation date: 10/29/2026
Total Brand Value
SEK 42.4B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
80/100
Royalty Rate
4.0%
Discount Rate
9.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.0%
-1.0%
SEK 50.7B
9.0%
SEK 42.4B
+1.0%
SEK 36.5B
Royalty Rate
4.0%
-0.5%
SEK 37.1B
4.0%
SEK 42.4B
+0.5%
SEK 47.7B
Terminal Growth
3.0%
-0.5%
SEK 39.8B
3.0%
SEK 42.4B
+0.5%
SEK 45.5B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 71.1B
Legal Protection
76/100
Long-term Growth
3.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 4.6%
Base growth: 1.8%
Long-term growth: 3.0%
Value build
Value for planning period: SEK 10.4B
Terminal value: SEK 32.0B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 74,326,668,000 | SEK 2,973,066,720 | SEK 2,360,614,976 | SEK 2,261,059,280 |
| Y2 | SEK 77,745,694,728 | SEK 3,109,827,789 | SEK 2,469,203,265 | SEK 2,169,787,561 |
| Y3 | SEK 81,321,996,685 | SEK 3,252,879,867 | SEK 2,582,786,615 | SEK 2,082,200,188 |
| Y4 | SEK 85,062,808,533 | SEK 3,402,512,341 | SEK 2,701,594,799 | SEK 1,998,148,437 |
| Y5 | SEK 86,593,939,087 | SEK 3,463,757,563 | SEK 2,750,223,505 | SEK 1,866,160,993 |
| Explicit PV (Y1–Y5) | SEK 10,377,356,459 | |||
| Terminal Value (undiscounted) | SEK 47,212,327,550 | |||
| Terminal PV (discounted) | SEK 32,035,870,496 | |||
| Total Brand Value | SEK 42,413,226,955 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Swedbank
Prepared reference case
Forward-looking Swedbank case translated into a transparent 2026 valuation profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 71.1bnestimated
Planning growth
4.60%inferred
Long-term growth
3.00%estimated
Royalty rate selected
4.00%estimated
Discount rate
9.00%estimated
Brand Strength
80/100 (A-)inferred
Legal analysis
76/100inferred
Inclusion rule
Swedish domicile/originassumed
Model origin
Historical analyst modelestimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status95
scope Of Rights93
risk Profile64
litigation62
contractual Rights73
goodwill Evidence81
regulatory Compliance67
Brand Strength
marketing Investment75
quality81
availability87
distinctive Brand Codes79
mental Availability83
consideration83
trust77
choice Share81
penetration83
price Elasticity67
revenue Premium79
margin Premium81
stability79