Valuation Result
Final Brand Value
SEB — Banks
Valuation date: 10/29/2026
Total Brand Value
SEK 42.0B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
75/100
Royalty Rate
3.8%
Discount Rate
9.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.0%
-1.0%
SEK 50.2B
9.0%
SEK 42.0B
+1.0%
SEK 36.2B
Royalty Rate
3.8%
-0.5%
SEK 36.4B
3.8%
SEK 42.0B
+0.5%
SEK 47.6B
Terminal Growth
3.0%
-0.5%
SEK 39.4B
3.0%
SEK 42.0B
+0.5%
SEK 45.0B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 78.8B
Legal Protection
76/100
Long-term Growth
3.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 3.9%
Base growth: 3.0%
Long-term growth: 3.0%
Value build
Value for planning period: SEK 10.3B
Terminal value: SEK 31.7B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 81,843,069,000 | SEK 3,069,115,088 | SEK 2,393,909,768 | SEK 2,292,949,700 |
| Y2 | SEK 85,034,948,691 | SEK 3,188,810,576 | SEK 2,487,272,249 | SEK 2,185,664,898 |
| Y3 | SEK 87,585,997,152 | SEK 3,284,474,893 | SEK 2,561,890,417 | SEK 2,065,353,069 |
| Y4 | SEK 90,213,577,066 | SEK 3,383,009,140 | SEK 2,638,747,129 | SEK 1,951,663,909 |
| Y5 | SEK 92,919,984,378 | SEK 3,484,499,414 | SEK 2,717,909,543 | SEK 1,844,232,868 |
| Explicit PV (Y1–Y5) | SEK 10,339,864,444 | |||
| Terminal Value (undiscounted) | SEK 46,657,447,156 | |||
| Terminal PV (discounted) | SEK 31,659,330,903 | |||
| Total Brand Value | SEK 41,999,195,347 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
SEB
Prepared reference case
Forward-looking SEB case translated into a transparent 2026 valuation profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 78.8bnestimated
Planning growth
3.90%inferred
Long-term growth
3.00%estimated
Royalty rate selected
3.75%estimated
Discount rate
9.00%estimated
Brand Strength
75/100 (B+)inferred
Legal analysis
76/100inferred
Inclusion rule
Swedish domicile/originassumed
Model origin
Historical analyst modelestimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status95
scope Of Rights92
risk Profile63
litigation62
contractual Rights72
goodwill Evidence80
regulatory Compliance66
Brand Strength
marketing Investment69
quality79
availability75
distinctive Brand Codes73
mental Availability75
consideration79
trust81
choice Share71
penetration69
price Elasticity65
revenue Premium77
margin Premium79
stability81