Valuation Result
Final Brand Value
Svenska Handelsbanken — Banks
Valuation date: 10/29/2026
Total Brand Value
SEK 32.2B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
79/100
Royalty Rate
4.0%
Discount Rate
9.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
9.0%
-1.0%
SEK 38.4B
9.0%
SEK 32.2B
+1.0%
SEK 27.7B
Royalty Rate
4.0%
-0.5%
SEK 28.1B
4.0%
SEK 32.2B
+0.5%
SEK 36.2B
Terminal Growth
3.0%
-0.5%
SEK 30.2B
3.0%
SEK 32.2B
+0.5%
SEK 34.5B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 58.0B
Legal Protection
76/100
Long-term Growth
3.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 4.3%
Base growth: 2.2%
Long-term growth: 3.0%
Value build
Value for planning period: SEK 8.0B
Terminal value: SEK 24.2B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 60,490,871,000 | SEK 2,389,389,404 | SEK 1,863,723,736 | SEK 1,785,123,582 |
| Y2 | SEK 63,091,978,453 | SEK 2,492,133,149 | SEK 1,943,863,856 | SEK 1,708,150,364 |
| Y3 | SEK 64,480,001,979 | SEK 2,546,960,078 | SEK 1,986,628,861 | SEK 1,601,586,855 |
| Y4 | SEK 65,898,562,023 | SEK 2,602,993,200 | SEK 2,030,334,696 | SEK 1,501,671,344 |
| Y5 | SEK 67,348,330,387 | SEK 2,660,259,050 | SEK 2,075,002,059 | SEK 1,407,989,095 |
| Explicit PV (Y1–Y5) | SEK 8,004,521,240 | |||
| Terminal Value (undiscounted) | SEK 35,620,868,683 | |||
| Terminal PV (discounted) | SEK 24,170,479,472 | |||
| Total Brand Value | SEK 32,175,000,712 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Svenska Handelsbanken
Prepared reference case
Forward-looking Svenska Handelsbanken case translated into a transparent 2026 valuation profile.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 58.0bnestimated
Planning growth
4.30%inferred
Long-term growth
3.00%estimated
Royalty rate selected
3.95%estimated
Discount rate
9.00%estimated
Brand Strength
79/100 (B+)inferred
Legal analysis
76/100inferred
Inclusion rule
Swedish domicile/originassumed
Model origin
Historical analyst modelestimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status95
scope Of Rights93
risk Profile63
litigation62
contractual Rights73
goodwill Evidence81
regulatory Compliance67
Brand Strength
marketing Investment66
quality82
availability80
distinctive Brand Codes76
mental Availability78
consideration82
trust86
choice Share78
penetration80
price Elasticity64
revenue Premium78
margin Premium82
stability86