Valuation Result
Final Brand Value
Bonava — Engineering & Construction
Valuation date: 10/29/2026
Total Brand Value
SEK 300.1M
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
63/100
Royalty Rate
0.5%
Discount Rate
11.0%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
11.0%
-1.0%
SEK 331.9M
11.0%
SEK 300.1M
+1.0%
SEK 274.1M
Royalty Rate
0.5%
-0.5%
N/A
0.5%
SEK 300.1M
+0.5%
SEK 617.7M
Terminal Growth
1.0%
-0.5%
SEK 290.3M
1.0%
SEK 300.1M
+0.5%
SEK 310.9M
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
SEK 7.7B
Legal Protection
69/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 0.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: SEK 113.4M
Terminal value: SEK 186.7M
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | SEK 7,725,000,000 | SEK 36,500,625 | SEK 28,981,496 | SEK 27,508,021 |
| Y2 | SEK 7,725,000,000 | SEK 36,500,625 | SEK 28,981,496 | SEK 24,782,006 |
| Y3 | SEK 7,725,000,000 | SEK 36,500,625 | SEK 28,981,496 | SEK 22,326,135 |
| Y4 | SEK 7,802,250,000 | SEK 36,865,631 | SEK 29,271,311 | SEK 20,314,775 |
| Y5 | SEK 7,880,272,500 | SEK 37,234,288 | SEK 29,564,024 | SEK 18,484,619 |
| Explicit PV (Y1–Y5) | SEK 113,415,557 | |||
| Terminal Value (undiscounted) | SEK 298,597,243 | |||
| Terminal PV (discounted) | SEK 186,695,023 | |||
| Total Brand Value | SEK 300,110,580 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Bonava
Prepared reference case
Indicative value of the Bonava residential-development name on FY2025 IFRS group sales. It excludes the landbank, construction platform, individual projects, investor contracts and equity value.
The 0.75% case-specific ceiling and 0.4725% selected royalty are analyst assumptions, not an observed licence. Opening rent is about SEK 36.5m, 10.1% of FY2025 IFRS EBIT; the whole-group profit comparison does not isolate the name. The value is sensitive to how much of housing and land sales is name-driven. Legal and behavioral scores are outside-in estimates, not a legal opinion or customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
SEK 7.725bn FY2025 IFRS group salesreported
Planning growth
0.00% for 3 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
0.47%estimated
Discount rate
11.00%estimated
Brand Strength
63/100 (C+)estimated
Legal analysis
69/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status79
scope Of Rights71
risk Profile62
litigation66
contractual Rights68
goodwill Evidence70
regulatory Compliance66
Brand Strength
marketing Investment61
quality75
availability64
distinctive Brand Codes62
mental Availability67
consideration68
trust70
choice Share64
penetration59
price Elasticity54
revenue Premium54
margin Premium56
stability61