Valuation Result
Final Brand Value
Danske Bank — Banks
Valuation date: 10/29/2026
Total Brand Value
DKK 13.8B
This result turns the selected legal, brand, benchmark and discount-rate assumptions into one reviewable brand value estimate.
Brand Strength
73/100
Royalty Rate
2.9%
Discount Rate
10.2%
Benchmark recommendation not unlocked for this result
Sensitivity snapshot
Quick decision check for discount rate, royalty rate and long-term growth.
Variable
Lower input
Current
Higher input
WACC (Discount Rate)
10.2%
-1.0%
DKK 15.4B
10.2%
DKK 13.8B
+1.0%
DKK 12.5B
Royalty Rate
2.9%
-0.5%
DKK 11.4B
2.9%
DKK 13.8B
+0.5%
DKK 16.2B
Terminal Growth
1.0%
-0.5%
DKK 13.3B
1.0%
DKK 13.8B
+0.5%
DKK 14.4B
Brand Strength changes can also be explored to show their potential effect on brand value. Contact info@brandvaluator.se if you want to explore this for strategy, planning and budgeting.
Revenue Base
DKK 51.9B
Legal Protection
73/100
Long-term Growth
1.0%
Recommendation basis
Brand-strength range • Pro
This reference case derives its royalty rate by applying the brand-strength score to a documented industry royalty ceiling.
This valuation uses benchmark support informed by external market references and curated internal calibration.
Use this section to confirm whether the result reflects unlocked benchmark guidance or a non-benchmark method.
Forecast profile
5 years explicit forecast
High growth: 1.0%
Base growth: 1.0%
Long-term growth: 1.0%
Value build
Value for planning period: DKK 4.9B
Terminal value: DKK 8.9B
How the valuation is built
Valuation Build
| Year | Revenue | Royalty | After Tax | PV |
|---|---|---|---|---|
| Y1 | DKK 52,417,990,000 | DKK 1,530,605,308 | DKK 1,215,300,615 | DKK 1,157,429,262 |
| Y2 | DKK 52,942,169,900 | DKK 1,545,911,361 | DKK 1,227,453,621 | DKK 1,060,320,877 |
| Y3 | DKK 53,471,591,599 | DKK 1,561,370,475 | DKK 1,239,728,157 | DKK 971,359,891 |
| Y4 | DKK 54,006,307,515 | DKK 1,576,984,179 | DKK 1,252,125,438 | DKK 889,862,737 |
| Y5 | DKK 54,546,370,590 | DKK 1,592,754,021 | DKK 1,264,646,693 | DKK 815,203,200 |
| Explicit PV (Y1–Y5) | DKK 4,894,175,966 | |||
| Terminal Value (undiscounted) | DKK 13,808,604,557 | |||
| Terminal PV (discounted) | DKK 8,901,156,884 | |||
| Total Brand Value | DKK 13,795,332,850 |
Supporting context
This section explains the evidence and judgment used to support the recommendation and the legal, brand and financial assumptions used in the valuation.
Reference case
Danske Bank
Prepared reference case
Indicative upper-bound scenario for the Danske Bank banking name across its active markets. Danica, Realkredit Danmark, Danske Invest, other product brands, the loan book, deposits, banking licences and enterprise value are excluded.
This multi-market name scenario is separate from the earlier Sweden-resident-customer draft. The DKK 51.899bn base is a conservative reconciliation of bank-segment income after all eliminations but remains an upper bound for the Danske Bank name because Realkredit Danmark, Danske Invest and other product economics are not separately removed. Allocating 85% of that base to the name would reduce the value from about DKK 13.8bn to about DKK 11.7bn; 85% is a sensitivity, not reported data. The 4.00% ceiling and 2.92% royalty are analyst assumptions, not an observed licence. Opening hypothetical rent of DKK 1.515bn is about 4.9% of the four bank segments' combined pretax profit before shared costs and eliminations. This is not a matched name-profit allocation. Legal and behavioural inputs are outside-in estimates, not a trademark opinion or cross-market customer survey.
Informed by numerous sources including company reporting, investor materials, analyst research, market data and selected benchmark references where relevant.
Key inputs
Reported = directly sourced • Estimated = selected judgment • Inferred = derived from broader evidence • Assumed = inclusion choice
Revenue base
DKK 51.899bn FY2025 bank-segment income after group eliminationsinferred
Planning growth
1.00% for 3 years, then 1.00%estimated
Long-term growth
1.00%estimated
Royalty rate selected
2.92%estimated
Discount rate
10.25%estimated
Brand Strength
73/100 (B)estimated
Legal analysis
73/100estimated
Company disclosures
These links lead to company-issued materials. BrandValuator cross-checks indicative estimates against multiple sources; the final assumptions and judgments are our own. Each input is labeled by evidence status above.
Legal Protection
trademark Status82
scope Of Rights75
risk Profile68
litigation70
contractual Rights74
goodwill Evidence76
regulatory Compliance69
Brand Strength
marketing Investment70
quality76
availability79
distinctive Brand Codes74
mental Availability77
consideration73
trust71
choice Share71
penetration75
price Elasticity67
revenue Premium69
margin Premium72
stability68